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Event Marketing Director

Microsoft
United States, Texas, Irving
7000 State Highway 161 (Show on map)
Jan 08, 2025
OverviewAre you energized by the prospect of working in a fast paced, high impact environment creating global corporate events that generate interest, excitement, and demand for Microsoft solutions? Join our dynamic Event Production & Studios Team (within the Microsoft Global Demand Center). The team is responsible for delivering impactful events and media projects which bring our Microsoft story to life, inspire brand love, foster customer engagement and drive sales. Our diverse event portfolio includes Microsoft Ignite, Microsoft Build, World Economic Forum, Microsoft AI Tour, Consumer Electronic Show (CES), Leadership Summit and more. These first- and third-party events range from intimate invite only summits to large-scale productions, covering various audience compositions, event formats, modalities, and complexities. We are seeking an experienced Event Marketing Director to lead the planning and execution of high-impact, complex events, combining experiential marketing, business strategy, and event execution. This candidate will apply fbusiness acumen and a customer-focused approach to balance the needs of customers, partners, and Microsoft, creating both digital and in-person event experiences that inspire and engage. This high-visibility role requires a strategic and tactical thinker, an impactful leader, and an excellent collaborator, capable of clear, compelling communication at all levels and thriving in a dynamic, growth-oriented environment. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesBuild and maintain relationships with executive sponsors and key stakeholders to align on event strategy, audience targets, and success metrics. Develop event briefs detailing objectives, value propositions, and target audiences, ensuring cross-company alignment. Plan, manage, and execute events with end-to-end oversight of timelines, budgets, logistics, venue planning, and postmortem reviews. Drive a timely event planning process, including weekly stakeholder meetings, workstream sessions, field meetings, and executive reviews. Manage event budgets, facilitating timely reviews and balanced decision-making. Lead cross-company workstreams, identifying and mitigating issues to ensure team success. Collaborate closely with creative and content teams to align event content with demand generation, registration, and field support strategies. Develop and lead the Rhythm of Business (ROB), including internal communications and executive briefings. Establish and communicate planning roadmaps, timelines, and priorities; proactively address barriers to success. Serve as the primary point of contact for executive teams regarding their event experiences. Identify event measurement scorecard and Key Performance Indicators (KPIs). Share best practices to standardize procedures across the company.Embody our Culture and Values
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