Director of Marketing

The Director of Marketing Operations manages the functional level of the Bank's marketing department. The functional level supports the development, execution, and distribution of external marketing campaigns and communications. Utilizes digital and collateral design, marketing automation, and Email to support brand, product, and revenue objectives of the Bank. The Director works closely with Chief Marketing Officer and the Strategy Marketing Managers to identify critical business objectives across the organization that support growth and deploys in- house and third-party marketing solutions to meet agreed upon objectives.

Works to create and implement comprehensive policies and programs related to corporate marketing and communications and is responsible for managing the development of marketing sales support materials and ensuring that all project deadlines are met across the functional level.

Direct responsibilities include project management for division or enterprise-wide marketing initiatives, copywriting to support business objectives as well external and some internal M&A acquisition and internal communications. Co-manages monitoring and reporting to support reputation management, PR, and social media.

Work collaboratively with business unit leaders to manage policies and procedures related to marketing compliance and communications.

RESPONSIBILITIES

• Manages and supports development and execution of brand and corporate marketing projects, plans and strategies.
• Leverages digital and traditional marketing tactics to support Bank divisional and business unit brand and growth objectives.
• Directs and coordinates individual(s) and project team(s) activities and work product.
• Oversees time schedules with internal/external agencies, teams and vendors to ensure projects are delivered to a high standard, on time and on budget.
• Compiles and presents reports for marketing management meetings.
• Responsible for supervisory duties such as hiring, firing, training, coaching, evaluating performance, scheduling, handling employee grievances, approves timecards/time off, etc.
• Manage 6+ FTEs and provide guidance to other marketing team members.
• Manage brand reputation monitoring and reporting through use of third-party platforms (e.g. Meltwater, Google)
• Manages product campaign development for deployment across Web, Social, Print, Digital, PR, Operations

QUALIFICATIONS

• 7+ years' experience working in a fast paced and dynamic marketing team or similar role.
• Experience in the financial services industry required. Banking preferred.
• Must be able to work from Irvine, CA
• Proven track record managing marketing operations functions with multiple ongoing projects
• In-depth CRM software utilization (Salesforce) is highly desired.
• Knowledge of digital marketing tools, practices, data analytics and strategies
• Management and leadership experience required
• Excellent writing skills
• Some travel may be required to fulfill duties and career development.

KNOWLEDGE, SKILLS, ABILITIES REQUIRED

• Understanding of marketing communications principles and practices
• Skill in implementing digital marketing strategies and tactics
• Champion new marketing ideas, technologies and processes
• Deliver quality marketing reports to executive team and applicable committees
• Ability to lead and manage outside vendor partners
• Ability to interact and collaborate at all levels of the organization
• Ability to interpret business objectives and provide tactical innovative solutions
• Highly self-motivated individual who welcomes challenges
• Ability to operate standard office computer software plus sound working knowledge of Adobe Creative Suites, PowerPoint, Excel and Word
• Ensures all activities are in compliance with State, Federal and regulatory agencies laws and regulations

A seasoned, experienced professional with a full understanding of area of specialization; resolves a wide range of issues in creative ways. This job is a fully qualified, career oriented, journey-level position.

A reasonable, good faith estimate of the minimum and maximum base salary or pay for this position is $129,171.00. to $180,000.00. Actual compensation will vary based on various factors including but not limited to location, experience, and performance. A discretionary bonus and/or business line incentive may be provided, in addition to a medical and other benefits, dependent on the position. For more information regarding our benefits, please visit https://www.ppbi.com/careers.html

CA (Los Angeles applicants): Applicants are notified that the Company is an insured depository institution subject to the restrictions and requirements of Section 19 of the Federal Deposit Insurance Act (12 CFR 303) ("Section 19"). In accordance with Section 19, the Company will consider an applicant's criminal history after an applicant is made a conditional offer of employment. Qualified applicants with criminal conviction records will be considered for employment in accordance with the Los Angeles Fair Chance Ordinance. Section 19 may prohibit the Company from employing an applicant with criminal conviction(s) for fraud, breach of trust, embezzlement, mishandling of money or any crime of violence may have a direct impact on the job duties as set forth in the job description and such convictions may result in withdrawal of a conditional offer of employment in accordance with the Los Angeles Fair Chance Ordinance. Because of the nature of our business, a review of your criminal history is necessary to comply with Section 19 and to avoid substantial risk to our business operations and licensing.

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