Head of Content

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Job Description:

Airbus Commercial is looking for a Head of Content to join our Communications team in Herndon, Virginia.

The Head of Content leads the development and execution of Airbus's multi-channel content strategy in the U.S. across internal, external and audiovisual platforms, ensuring alignment between the Airbus brand identity, global top company objectives and regional strategic priorities. The role delivers clear, consistent messaging that builds brand relevance, engages key stakeholders, protects Airbus's corporate reputation, and fosters pride in the company's mission and purpose. The HO Content works closely with business and functional stakeholders to align content for campaign timelines, product announcements and market positioning.

Meet the Team:

Our Communications team members provide effective communications to support a variety of Airbus programs through strategic internal, external, social media and crisis communications. Our team is fluent in all areas of digital communications, media and public relations. We leverage available channels and tools, as well as creating new ones. We partner with business units throughout Airbus to position the company as a brand of choice for external customers and employees alike. Join the Communications team and help tell the Airbus story.

Your Working Environment

The Washington, D.C. metro area is home to multiple Airbus offices: In our nation's capital you will find the Airbus Experience Center, a collection of interactive, multimedia exhibitions highlighting the extensive role the company plays in the aviation, aerospace and defense industries in the U.S. and around the world. The D.C. area is also home to our regional corporate headquarters - located adjacent to Washington Dulles International Airport (IAD) - it makes flying in a breeze!

How We Care for You:

• Financial Rewards: Competitive base salary, incentive compensation which may include profit sharing schemes, retirement savings plan and the ability to participate in an Employee Stock Ownership Plan ("ESOP")

• Work/Life Balance: Paid time off including personal time, holidays and a generous paid parental leave program.

• Health & Welfare: Comprehensive insurance coverage including medical (traditional and high-deductible health plans), prescription, dental, vision, life, disability, Employee Assistance Plan ("EAP") and other supplemental benefit coverages.

• Individual Development: Upskilling and development opportunities through our global Leadership University, including unlimited access to 10,000+ e-learning courses focusing on ways to develop your employability, certifications, career path as well as the opportunity to participate in accelerated development programmes and both national and international mobility.

Your Challenges:

One Voice Content

• Develop and implement a comprehensive content strategy to engage both external and internal stakeholders, to align with Airbus values, culture and purpose.

• Ensure the Airbus brand voice is consistent and clear, using engaging and meaningful storytelling to simplify technical concepts and connect with diverse audiences.

• Strengthen Airbus visibility and relevance among key stakeholders, reinforcing industry leadership and supporting brand-building efforts in the U.S. market.

Internal Communications

• Collaborate with HR and business leaders to produce compelling employee communications (e.g. intranet articles, employee newsletters, executive messages) that are consistent in tone and aligned with the broader company narrative band regional priorities.

• Oversee the distribution of internal content across appropriate channels and monitor engagement and feedback to continuously improve relevance and effectiveness.

• Ensure that internal content aligns with the Airbus mission and values, highlights Airbus's achievements to reinforce industry leadership, and fosters pride in our purpose among employees.

• Ensure consistency with global employee communications themes and formats

External

• Lead the creation of external content (traditional and digital media assets) while ensuring an integrated 360 communication approach.

• Work closely with business stakeholders to align content for campaign timelines, product announcements and market positioning.

• Strengthen Airbus's external narrative by identifying storytelling opportunities, aligning content with global priorities, and adapting key messages to resonate within the U.S. market context.

• Manage proactive and reactive media relations strategy for both traditional and social media

Audiovisual

• Responsible for the production of all audiovisual content (videos, graphics, webinars, etc.) to bring Airbus's stories to life across various platforms.

• Guide the development of compelling scripts and visual narratives that reflect Airbus's messaging and technical expertise in formats that resonate with diverse audiences.

• Manage end-to-end audiovisual projects, guiding internal teams and external partners to ensure creative quality and brand consistency.

• Ensure all multimedia content is on-brand, optimized for various platforms and audiences, and contributes meaningfully to audience engagement.

• Explore and integrate emerging formats (e.g. interactive media, virtual events) to expand Airbus's content reach and deepen stakeholder engagement.

Content & Asset Management

• Drive content operations by managing editorial calendars, workflows, and cross-functional coordination to ensure efficient, consistent, and timely delivery of content across the organization.

• Oversee digital asset management systems and maintain a centralized, up-to-date content library, while upholding content governance standards (including branding, style, accessibility, and quality) and updating materials as needed.

• Leverage data and performance metrics to extract actionable insights and continuously optimize content effectiveness based on industry best practices.

• Lead strategic content initiatives, including special projects and the exploration of new distribution approaches or campaign formats, ensuring alignment with business objectives and successful integration into the broader strategy. Team Management

• Mentor and guide the content team, strengthening skills, encouraging cross-department collaboration, and ensuring all content aligns with Airbus's messaging while contributing to reputation protection through proactive coordination with PR and communications.

Your Boarding Pass:

Required Education:

• Bachelor's degree in Communications, Marketing, Journalism or a related field

• Master's degree is a plus

Experience:

• 12+ years of experience in content strategy, content marketing, or communications, including proven experience managing and mentoring a content team.

• Experience in aerospace and in a global and matrixed organization is preferred.

• Excellent writing, editing, and storytelling skills, with the ability to craft a consistent brand voice and simplify technical concepts for broad audiences.

• Excellent understanding of multi-channel content strategy and digital platforms (social media, internal communication channels), ensuring coherent messaging across all.

• Demonstrated knowledge of content analytics tools and current trends in digital content and media formats.

• Proven project management and organizational skills, capable of handling multiple content projects, deadlines, and cross-functional coordination.

• Proven experience managing and developing a communications team and working with leadership.

• Familiarity with content management systems and digital asset management tools, and experience maintaining content governance standards.

• Excellent interpersonal and communication skills with the ability to collaborate effectively with stakeholders at all levels and across cultures.

Communication Skills:

• Fluent in English (written and spoken)

• French a plus.

Travel Required:

• 10-15% Domestic and International

Citizenship:

• Able to work in US without current or future need for visa sponsorship

Physical Requirements:

• Onsite or remote: Approximately 60% onsite presence in the Herndon, VA office and 40% remote work per Airbus policy.

• Vision: Able to see and read computer screens and printed materials, and to review graphic/video content daily.

• Hearing: Able to hear and participate in conversations in person and via phone/videoconference daily.

• Speaking: Able to speak clearly in meetings and presentations, and to communicate information to groups on a daily basis.

• Equipment Operation: Able to operate standard office equipment (computer, phone, videoconferencing) as part of daily duties.

• Carrying: Able to carry light materials such as a laptop, documents, or promotional items up to TBD as needed.

• Lifting: Able to lift office materials or equipment up to TBD occasionally as required.

• Pushing/Pulling: Able to push or pull minor office furniture or equipment (e.g., chairs, display stands) occasionally.

• Sitting: Able to sit for extended periods (e.g. at a desk or in meetings) on a daily basis. Standing/Walking: Able to stand during presentations or events and walk within office and event facilities.

• Travel: Able to travel domestically and internationally, up to approximately TBD of the time, and on short notice when required.

• Personal Protective Equipment: Not typically required in an office setting. Must be able to comply with all safety requirements (e.g., safety shoes, glasses,...) when visiting Airbus production sites or events where such equipment is necessary.

Take your career to a new level and apply online now!

A full job description will be provided to candidates who progress to the interview stage or any candidate upon request.

This job requires an awareness of any potential compliance risks and a commitment to act with integrity, as the foundation for the Company's success, reputation and sustainable growth.

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