Assistant Director for Housing Marketing Strategy

Are you a strategic thinker with a passion for storytelling, branding, and community engagement? Join our team and lead the charge in shaping how we tell the Ball State Housing and Residence Life story!

We're looking for a dynamic and experienced professional to oversee the development and execution of comprehensive marketing and public relations initiatives. This role plays a key part in communicating our impact to a wide range of audiences-including prospective and current students and their families, campus partners, and the general public.

If you're a creative leader who thrives in a collaborative environment and knows how to deliver impactful messaging across multiple platforms, we'd love to hear from you!

Ball State University offers an excellent benefits package for eligible positions. Click here to explore options.

Curious about benefits calculations? Please visit the following link to explore: https://www.bsu.edu/about/administrativeoffices/humanresources/jobs

Oversee project management, administration, and execution of comprehensive marketing and public relations initiatives. This role plays a key part in communicating our mission and values to a wide range of audiences - including prospective and current students and their families, faculty and staff, media partners, and the general public.

Bachelor's degree from an accredited institution.

At least four years of work experience in public relations, marketing, web, publications, or media relations in a corporate or university environment.

Bachelor's degree in public relations, web design/development, marketing, or related field from an accredited college or university.

At least five years of work experience in public relations, marketing, web design/development or media relations including experience in web publishing skills.

Undergraduate and graduate students.

Ball State University is an equal opportunity employer. All qualified applicants will receive equal consideration for employment without regard to race, religion, color, sex (including pregnancy), sexual orientation, gender identity or gender expression, disability, genetic information, ethnicity, national origin or ancestry, age, protected veteran status, or any legally protected status.

Ball State University is located in Muncie, Indiana, on an attractive campus 45 miles northeast of Indianapolis. Approximately 20,000 graduate and undergraduate students enroll in one of eight academic colleges that offer 270+ undergraduate and graduate programs. Many of our master's, doctoral, certificate, and specialist degrees rank among the best in the nation. We engage students in educational, research, and creative endeavors that empower our graduates to have fulfilling careers and meaningful lives enriched by lifelong learning and service, while we enhance the economic, environmental, and social vitality of our community, our state, and our world.

The minimum salary for this position is 54,000.00.

Develop and implement integrated marketing campaigns across print, web, and social media. Manage projects from concept to completion - ensuring alignments with our brand, goals, and timelines. Serve as a strategic advisor on public relations and communications to internal stakeholders. Craft compelling narratives that resonate with key audiences. Drive engagement, grow visibility, and strengthen our reputation both online and offline. Manage the Housing and Residence Life website through utilizing the Sitecore online management system to ensure accurate information, engaging content, as well as clear and concise departmental messaging.

Collaborate regularly with key campus partners including Marketing and Communications, Cardinal Central, and Admissions/Orientation. Advise the HRL Marketing and Communications Committee which supports the marketing and communications of major events such as housing contract processes, summer conferences, student staff hiring, Admitted Student Day, Homecoming, Family Weekend, and One Ball State Day traditions.

Produce educational and informational videos to market services, educate students and families, and promote events. Serve as the primary content creator for orientation modules and presentations, Admissions events, and housing contracting and leasing processes.

Use StarRez software to create text/images for pages within the housing portal, including but not limited to, new student housing application, University Apartment application, summer/conferences application, and returner housing application. Serve as the primary developer and approver of all StarRez communications for prospective, incoming, and current residents of University Housing.

Facilitate hiring, onboarding, and supervision of several graduate and student staff marketing team members in Housing and residence Life. Participate in leadership team on-duty rotation. Serve on the Housing and Residence Life Leadership Team.

Perform other related duties as assigned.

For nominations and questions regarding this opportunity, please contact Kyla McKillip, Interim Assistant Director of Talent Acquisition, at klmckillip@bsu.edu .

In support of your application for this position, please prepare and submit a cover letter that describes how your qualifications and experience align with the elements of the position description (or leadership profile). In your cover letter, please select one of our enduring values and describe how you have demonstrated a commitment to that value in your professional endeavors.