Manager, Marketing Production

Salary Range: $126,818 - $196,568
The expected pay range is based on many factors, such as experience, education, and the market. The range is subject to change.

FLSA Status: Exempt
Department: Marketing & Communications

Reports To: Director, Marketing & Communications

GENERAL DESCRIPTION OF POSITION

The Manager, Marketing Production provides leadership, management and vision necessary to develop, strengthen, and monitor SCFHP's digital and print communications and ensure efficient and effective production & fulfillment services in support of departmental and organizational objectives and in compliance with state and federal regulatory requirements, SCFHP policies and procedures, and business requirements. The Manager, Marketing Production is responsible for overseeing Supervisor, Production Services, Marketing Production Project Manager, Graphic Design Project Managers, and Marketing Coordinator.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty listed below satisfactorily.

1. Develop overall branding and fulfillment strategies that align with the marketing & communication strategy and are consistent with SCFHP priorities, legislative/regulatory requirements, and the external customer and competitive environment.

2. Manage creative, production, and quality monitoring process for print and digital materials from inception to implementation in support of departmental objectives and regulatory requirements working with both internal and external stakeholders, as required.

3. Manage creative strategy for website, intranet, apps and portal systems including maintenance and compliance with accessibility and regulatory requirements in collaboration stakeholders to improve the user experience.

4. Lead production of monthly marketing deliverables, e.g. Provider Directories, ensuring successful handoffs to end users.

5. Develop and manage SCFHP brand by overseeing in-house and external graphic design services, developing creative materials, and implementing and maintaining brand standards and templates.

6. Develop and maintain effective dashboard systems to track all marketing pieces, and fulfillment and production services materials, including associated costs, and manage contracts, analyze data to determine effectiveness and prepare reports for management review.

7. Work collaboratively with team members to ensure ticketing system is used to collect accurate and complete information. Develop reports and analyze data from ticketing system to support departmental goals and objectives.

8. Manage internal and external fulfillment and mailroom functions, including vendor management, to ensure regulatory compliance, maximize efficiency, and minimize costs.

9. Develop, propose, and implement departmental goals and objectives; in addition, prepare and maintain required departmental plans, appropriate milestone charts, and related schedules.

10. Support marketing deliverables for events and provide strategic direction for development and selection of event collateral, giveaways, and supplies.

11. Oversee maintenance of production services equipment, software, and usage records in collaboration with IT.

12. Develop, maintain, and use policies and procedures, operating instructions and tools needed to support departmental activities.

13. Provide input to annual budgeting process and monitor performance to budget. Identify areas of risk.

14. Analyze and track compliance with applicable regulatory and reporting requirements; monitor new requirements and update required documents accordingly.

15. Attend and actively participate in department meetings, trainings, and coaching sessions.

16. Identify issues, trends, and opportunities to improve efficiency, quality, and/or cost, or to better assist departments; develop and implement recommendations relative to identified issues, trends, and opportunities.

17. Attend offsite meetings or events as necessary.

18. Perform other related duties as required or assigned.

SUPERVISORY/MANAGEMENT RESPONSBILITIES

Carries out supervisory/management responsibilities in accordance with SCFHP's policies, procedures, applicable regulations and laws. Responsibilities include:

1. Providing effective leadership to attract and retain top talent to drive business results, including recruiting, interviewing, and hiring.

2. Developing a high performing department culture and staff. This includes setting the standard for staff/peers and motivating employees to maximize organizational goals and objectives.

3. Effectively assimilating, training and mentoring staff and (when appropriate), cross training existing staff and initiating retraining. This includes coaching to help increase skills, knowledge and (if applicable) improve performance.

4. Setting goals and planning, assigning, and directing work consistent with said goals. This includes responding to employees' needs, ensuring they have the necessary resources to do their work.

5. Appraising performance, rewarding and disciplining employees, addressing complaints and resolving issues. This includes providing regular and effective feedback to employees and completing timely and objective performance reviews.

REQUIREMENTS - Required (R) Desired (D)

The requirements listed below are representative of the knowledge, skill, and/or ability required or desired.

1. Bachelor's Degree in Marketing, Communications, or related field; or equivalent experience, training, or coursework. (R)

2. Minimum five years of experience with duties and responsibilities as described above. (R)

3. Minimum three years of leadership/supervisory/management experience. (R)

4. Ability to establish and maintain effective internal and external working relationships to organize and lead cross-functional teams. (R)

5. Knowledge of current marketing communications trends, strategies, practices, and tools. Strong computer skills including fluency in Microsoft Word, Excel, PowerPoint, Adobe Acrobat, and Adobe Creative Suite; experience writing and managing complex documents including use of styles, bookmarks, and other document setup/management tools; and use of the Web for research. (R)

6. Knowledge of Content Management System/HTML used for editing and maintaining website. Strong oral and written communication skills, with the ability to communicate data and information professionally, effectively, persuasively and on a timely basis to diverse individuals and groups inside and outside of the organization. (R)

7. Ability to understand, interpret and communicate complex processes and abstract concepts for a variety of audiences. (R)

8. Ability to think creatively and work strategically. (R)

9. Ability to gather and analyze data, organize and write reports, and organize work efficiently. (R)

10. Ability to produce accurate and precise work, detect discrepancies and resolve discrepancies all while meeting deadlines. (R)

11. Ability to understand, interpret, and apply applicable rules, regulations, and establish and evaluate priorities. (R)

12. Self-directed with proven ability to assume responsibility, work independently, meet deadlines, prioritize, and move projects to completion with minimum supervision. (R)

13. Ability to take initiative and exercise good judgment when making decisions within the scope of the position. (R)

14. Ability to think and work effectively under pressure. (R)

15. Ability to maintain confidentiality. (R)

16. Ability to comply with all SCFHP policies and procedures. (R)

17. Ability to perform the job safely and with respect to others, to property, and to individual safety. (R)

18. Maintenance of a valid California's driver's license and acceptable driving record, in order to drive to and from offsite meetings or events; or ability to use other means of transportation to attend offsite meetings or events. (D)

19. Fluent in written Spanish, Vietnamese, and/or Chinese. (D)

20. Knowledge of healthcare, Medi-Cal managed care, and Medicare programs. (D)

21. Project Management Professional (PMP) certification. (D)

WORKING CONDITIONS

Generally, duties are primarily performed in an office environment while sitting or standing at a desk. Incumbents are subject to regular contact with co-workers, managers, external partners, and vendors in person, by telephone and via work-related electronic communications.

PHYSICAL REQUIREMENTS

Incumbents must be able to perform the essential functions of this job, with or without reasonable accommodation.

1. Mobility Requirements: regular bending at the waist, and reaching overhead, above the shoulders and horizontally, to retrieve and store files and supplies; and sit or stand for extended periods of time; (R)

2. Lifting Requirements: regularly lift and carry files, notebooks, and office supplies that may weigh up to 20 pounds; (R)

3. Visual Requirements: ability to read information in printed materials and on a computer screen; perform close-up work; clarity of vision is required at 20 inches or less; (R)

4. Dexterity Requirements: regular use of hands, wrists, and finger movements; ability to perform repetitive motion (keyboard); writing (note-taking); ability to operate a computer keyboard and other office equipment (R)

5. Hearing/Talking Requirements: ability to hear normal speech, hear and talk to exchange information in person and on telephone; (R)

6. Reasoning Requirements: ability to think and work effectively under pressure; ability to effectively serve customers; decision making, maintain a concentrated level of attention to information communicated in person, by telephone, and electronically throughout a typical workday; attention to detail.

ENVIRONMENTAL CONDITIONS

General office conditions. May be exposed to moderate noise levels.

EOE