Senior Product Marketing Manager

Join a mission-driven team turning intelligence into impact.

At LeadsOnline, we help law enforcement agencies turn data into powerful leads that solve real-world crimes. As our Senior Product Marketing Manager, you won't just market a product - you'll drive strategy for a platform that protects communities and supports justice.

Reporting directly to our Global VP of Marketing, you'll take full ownership of the go-to-market strategy for our Intel portfolio. This is a high-visibility, high-impact role focused on defining market opportunities, developing compelling positioning, and delivering marketing that drives measurable growth and adoption - in Dallas and nationwide.

What You'll Do

• Lead the charge: Own and execute end-to-end go-to-market strategies for product launches, feature releases, and ongoing growth campaigns.
• Craft compelling stories: Develop differentiated messaging and positioning that speaks directly to law enforcement professionals and public sector buyers.
• Drive performance: Build and optimize marketing programs across the entire product lifecycle to accelerate adoption and engagement.
• Create impact-ready content: Develop sales and marketing materials that move the needle - think landing pages, campaign copy, blog posts, case studies, advertising copy, and more.
• Champion cross-functional execution: Align product, sales, and marketing teams to ensure seamless execution and consistent messaging.
• Know the market cold: Collaborate with Brand Strategy and Customer insights team to conduct deep market research, competitive analysis, and buyer behavior studies to refine strategies.
• Measure what matters: Define KPIs, analyze performance data, and iterate for continuous improvement.
• Understand the mission: Develop insight into the law enforcement landscape, including buyer personas, pain points, and procurement processes.

What You Bring

• 5-8 years of experience in product marketing, with a strong track record of successful product launches and growth.

• Proven success leading go-to-market efforts from ideation to execution.
• Strong background in positioning, messaging, and content development.
• Experience with digital and performance marketing channels - SEO, SEM, ABM, email, and social media.
• Proficiency in market research, data analysis, and marketing tools.
• Exceptional communication, collaboration, and project management skills.
• Experience building Account-Based Marketing (ABM) programs is a plus.
• Familiarity with law enforcement, public safety, or the public sector is highly desirable.
• Bachelor's degree required; MBA preferred.

Why Join LeadsOnline?

At LeadsOnline, we live by our core values:

• Service: We believe in providing a humble, joyful, excellent, and selfless service.
• Energy: We believe in contagious optimism, a strong sense of purpose, and life and light.
• Ownership: We take full responsibility for our actions, always seeking better ways and acting decisively to ensure success for our team and clients.
• People: We prioritize people over things, fostering a supportive, collaborative environment where individual talents and teamwork are celebrated.

Be part of a mission-driven organization where your leadership makes a direct impact on law enforcement agencies, the communities they serve, and the people they protect.

LeadsOnline is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.