New

Integrated Marketing Manager - T-Fiber Home Internet Direct Marketing

T-MOBILE USA, Inc.
$88,200 - $159,200Corporate Bonus Target: 15%
life insurance, vision insurance, flexible benefit account, paid time off, paid holidays, tuition assistance, 401(k)
United States, Colorado, Denver
1601 19th Street (Show on map)
May 22, 2025
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! At T-Mobile, we don't follow the status quo - we break it. As the Un-carrier, we're transforming the broadband experience with bold moves, game-changing offers, and a relentless focus on customers. Now, we're looking for an Integrated Marketing Manager to join our growing Fiber team and help us lead the next wave of growth in residential broadband. This is a Hybrid role with at least three days per week average in-office. As an Integrated Marketing Manager, you will be responsible creating Marketing strategies for T-Mobile's products and segments across the consumer experience. This role will primarily focus on direct mail acquisition for new residential fiber customers. Strategic partnership with commercial, operations, and analytics is a must. The ability to articulate and positively orchestrate complex marketing plans across multiple channels and teams are critical for success. Job Responsibilities: Marketing strategy: Develop direct marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals and further our business transformation Executional excellence: Work closely with campaign managers, creative team, audience team and other internal / external partners to ensure campaigns are launched on time, on budget, and error-free Data-driven insights: Leverage data, analytics and a test-and-learn approach to identify opportunities and insights and translate needs into executable marketing plans that improve performance and deliver on objectives Strategic planning: Owns and authors marketing plan; Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget Customer-centric communications: partners with brand strategy and internal creative teams along with agencies on creation of extraordinary marketing communications that engage potential customers and achieve business goals Cross-functional leadership: Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance Continuous improvement: Continually monitor ongoing results versus forecast, new research, and competitive intelligence to refine and improve performance. Work with operations, brand, analytics and other partners to streamline and automate processes and ensure execution with excellence Team player: Work with other team members and departments to identify and support team goals, cross-selling, and partnership opportunities to meet broader corporate objectives. Support other broadband marketing initiatives as requested Performance reporting: Prepare performance and test reports to advise leadership and partners of ongoing results, challenges and opportunities Qualifications: Bachelor's Degree in marketing, communications, business, or related field of study; Master's/Advanced Degree preferred 4 years of Marketing experience in successfully building and executing broad direct marketing plans with recognized B2C brands Experience in data driven marketing techniques and traditional database marketing is critical. Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. Campaign leadership skills - end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Exceptional project management skills, with an ability to manage multiple campaigns simultaneously and translate complex requirements into actionable plans. Excellent collaboration and communication abilities with experience working across creative, technical, and business teams. At least 18 years of age Legally authorized to work in the United States Travel: Travel Required (Yes/No): <10% Base Pay Range: $88,200 - $159,200 Corporate Bonus Target: 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile's amazing benefits, check out www.t-mobilebenefits.com. Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn't have a corporate ladder-it's more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it's that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you're living our values while investing in your career growth-and we applaud it. You're unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing ApplicantAccommodation@t-mobile.com or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.