New 
Senior Manager, Global Investment
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 13, 2025 | |
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OverviewThe Central Gaming Marketing (CGM) team is at the heart of the Microsoft Gaming organization, comprised of a passionate team of marketers and innovators committed to pushing the boundaries of storytelling and technology. CGM connects and engages with players at scale across our diverse portfolio of experiences, games, and screens through a variety of marketing engines. We pride ourselves on connecting our campaigns, stories, and diverse portfolio of games, devices, and consumer products to new and existing audiences, delivering material business impact and creating enduring brand meaning. The Global Investment team within CGM is seeking a Senior Manager, Global Investment, with data analytics and media campaign planning background. This person will contribute to the team's success in delivering media investment excellence through shared understanding of demand generation tactics; evaluating media performance leveraging diagnostic KPIs and offline signals; and elevating insights, optimizations, and reporting with the immediate and to the leadership teams. We are passionate about earning fans as well as building a culture centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. CGM is the destination for experienced, collaborative, and passionate marketing professionals seeking a rewarding career and the opportunity to engage with some of the brightest minds in the gaming industry. Our team members embody our shared culture and values.
ResponsibilitiesMonitor and gather media performance of key campaigns including Game Pass, Xbox, and Xbox Game Studios titles using Sprinklr, PowerBI, and native dashboards such as Google, Meta, TikTok, Amazon, Snapchat, Reddit, Skai, and more. Ability to create and or integrate in templated reporting that's accurate, in-context, and data-backed for executive reporting Assist Strategy and Activation teams with insights and data findings from campaigns at an ongoing basis that aligns with goals and outcomes Understand key performance indicators for media and how they impact campaigns and goals Maintain benchmarking and media databases that's accessible and can be incorporated into other large datasets for future advanced analytics projects Input into long-term brand lift measurement roadmaps (unaided awareness, familiarity, action-intent) and tracking for media campaigns Competency and dedication to data hygiene, fidelity, and cleanliness | |