Digital Marketing Manager

SRS Distribution, a wholly owned subsidiary of The Home Depot, currently operates under a family of distinct local brands encompassing more than 760 locations across 47 states. For more information, visit www.srsdistribution.com.

Location:

• This is a hybrid position. Our corporate office is located at 7440 S. Hwy 121 McKinney, TX 75070

What you'll Do:

The Digital Marketing Manager will collaborate closely with the marketing stakeholders of each brand and with the corporate marketing department to achieve these goals. They are in charge of creating and implementing processes for website rebuilds, website optimization, SEO, correct integration of forms into email marketing platform, digital analytics and paid digital campaigns. They should be able to find and report on KPIs that show progress based on preestablished marketing strategies that they execute. They should have strong hands-on experience on digital marketing, this position has no subordinates.

This role reports to the Director of Digital Marketing and collaborates intrinsically with the team members of the marketing department and supports (but not autonomously) other stakeholders of the business units. This role is responsible for all websites and digital campaigns.

• Manage online presence for all brands across all channels (web listings, social media, websites, display advertising)
• Maintain and update contact database of customers via automation
• Set up and automate email campaigns working with Business Development Manager's needs
• Respond to field requests and needs for social posts and targeted email communications
• Ensure top page rankings for brands via SEO management
• Build and execute social media strategy
• Manage content for digital campaigns (including writing blogs)
• Measure and report on performance of digital campaigns
• Collaborate with technology vendors/agencies and identify new opportunities
• Work with Sprinkler Warehouse digital team to use their efforts to strengthen all brands
• Support eCommerce initiative
• Other duties and projects as assigned

Requirements We Look For:

• Bachelor's degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered instead of a degree.
• Five (5) or more years experience designing, executing, measuring, and optimizing digital programs.
• Required hands-on experience analyzing and implement SEO directly on diverse CMS platforms, leveraging tools for decision making: Ahrefs, SEMrush, Google Search Console
• Required hands-on experience creating Google Data Studio Dashboards
• Required hands-on experience creating paid advertising campaigns. Knowledge of UTM parameters best practices to align with preestablished acquisition channel grouping in Google Analytics or custom channel grouping.
• Must have hands-on experience developing websites using premade templates using a CMS platform: EpiServer, Wordpress, Magento, or other (Coding Knowledge: Medium)
• Good interpersonal communication skills and aptitude for cultivating strong working/ and social relationships
• Excellent organizational, planning, presentation, troubleshooting, and multi-tasking skills
• Creative, open-minded and enthusiastic about seeking new solutions to challenges
• Organized and able to work in a fast passed environment without losing sight of projects
• Knowledge of Google Tag Manager: tag implementation and triggering, custom even tracking.
• Email platform software knowledge required to implement correct link between forms on websites and properties on emailing platform to capture leads.
• Desired past or current certifications: Google Analytics and Google Ads.
• Strong knowledge of website foundation, functionality and purpose.

Qualities that Stir our Souls (and make you stand out):

• Productive working independently or within a larger team
• Passionate about digital marketing and keeping up with the latest trends
• Great team player, enthusiastic with good work ethics and respect for organizational structure

SRS Perks & Benefits:

• Weekly Pay
• Day One 401(k) Plan participation with Generous Company Match
• Generous Paid Time Off, Holidays, Birthday, and Floating Holidays.... and more
• Paid Parental Leave
• Medical, Dental and Vision Benefits
• Employee Referral Bonus Program

Our Culture that Inspires You to Click and 'Apply': SRS Culture

Equal Opportunity Employer.

Veteran Friendly Employer. SRS Distribution believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.