AI Marketing Content Specialist (Remote/Option for Hybrid in MN)

Are you passionate about making a difference? Would you like to spend your working hours changing lives and building a better world? Do you want to help eliminate barriers to higher education for students in need? Consider joining the amazing team at Scholarship America, where we're hard at work creating brighter futures for students-and growing our impact so we can do even more.

We are seeking a technically skilled and creative AI Marketing & Content Manager to lead campaign development, digital automation, and brand-aligned content creation across platforms. This role will own the execution of high-impact email and web campaigns using HubSpot and other CRM/marketing automation platforms, integrating AI tools to enhance personalization, efficiency, and top-of-funnel performance.

Reporting to the AVP of Marketing, the ideal candidate combines hands-on experience with HubSpot (required) and cross-platform marketing automation fluency (preferred), deep familiarity with AI marketing tools, and ownership of brand presentation on our WordPress-managed website. This is a high-impact, technical role focused on automation, optimization, and content performance-not generalist marketing.

ESSENTIAL JOB FUNCTIONS:

• Plan and produce email, web, and social campaigns using AI tools (e.g., ChatGPT, Jasper, Writer.com) to scale content creation and drive lead generation.
• Lead and execute social media content and posting.
• Incorporate AI for dynamic content generation, personalization, tone optimization, and testing.
• Stay current with AI trends and recommend adoption of emerging tools to enhance digital outreach.
• Design and manage intelligent marketing workflows in HubSpot, including segmentation, lead scoring, and lifecycle marketing.
• Collaborate across teams to build nurture journeys and campaign infrastructure that reflect audience behavior and engagement.
• Lead day-to-day updates, campaign integration, and content optimization on ScholarshipAmerica.org, which is built on WordPress.
• Ensure brand fidelity, UX consistency, and timely updates across all web properties.
• Create high-quality copy and visual assets for use in campaigns, landing pages, social media, and marketing collateral using Canva and complementary tools.
• Maintain a well-organized asset library aligned to audience segments, campaign types, and organizational priorities.
• Implement A/B testing and data-driven iteration across content types and channels.

REQUIRED SKILLS AND EXPERIENCE:

• 5+ years of experience in digital marketing or martech, with a strong record of applying automation and AI to drive campaign performance.
• Deep experience with HubSpot, including workflows, segmentation, forms, lead scoring, and reporting dashboards.
• Demonstrated use of AI marketing tools (such as, but not limited to, ChatGPT, Jasper, Surfer SEO, CopyAI, or others) to streamline content creation and improve engagement.
• Strong working knowledge of WordPress, including content updates, UX management, and plugin use.
• Proficiency with Canva for asset creation across campaigns, web, and social media.
• Strong writing and editing skills with a portfolio demonstrating high-impact content for diverse professional audiences.
• Proven ability to learn and integrate additional CRM and marketing platforms as needed.

PREFERRED SKILLS AND EXPERIENCE:

• HubSpot certifications (Inbound Marketing, Email Marketing, Marketing Automation)
• Familiarity with Google Analytics, SEO tools, and HTML/CSS
• Experience managing digital assets in a mission-driven or cross-sector environment
• Bachelor's degree

Full Pay range: Exempt ($64,400 - $80,500 - $96,600)

This is the pay range for our staff in this position, from entry to fully independent and proficient in the role utilizing our propriety systems and processes. The candidate selected for this position will be offered a wage applicable to their background and skillset as aligned to our business.

Application deadline: Monday July 21, 2025 (by 11:00 pm CT) or until filled

At Scholarship America, our team members are motivated by our core values: Student Impact, Teamwork, Inclusion and Curiosity. Our vision is to empower an America where those with the most need have the opportunity to thrive through equitable pathways to education and training, and we are seeking fantastic team members to make that happen.

We know the best person for the job could be anywhere, and that's why this position can work remotely within the continental United States or in a hybrid manner from either our office in Bloomington or Saint Peter, MN. Our employees enjoy a team-based, flexible work schedule, allowing them to flex around our core hours of Monday-Friday from 8:00 am - 4:30 pm Central Time. Scholarship America is committed to our team's work/life balance, and our strong learning and development culture supports knowledge growth and professional development for all employees across foundational and job-specific skills.

This position is only open to candidates who reside in the United States during their employment. Applicants outside the U.S. will not be considered.

Scholarship America offers employees a robust total rewards package, focused on supporting their health and well-being now and in the future. We offer comprehensive choices for the following:

• Insurance (medical, dental, vision, basic life)
• Disability (short-term & long-term)
• Flexible spending accounts (medical & dependent care)
• 403(b) retirement fund with a 3% company match

In addition to schedule flexibility, we also provide paid time away from work (vacation, sick, personal, up to fifteen paid holidays annually), plus employee & dependent educational reimbursement programs which support our overall mission.

Details on our company mission, vision, values and goals can be found at www.scholarshipamerica.org.

We are an equal opportunity employer and believe in the power of a diverse workplace to better serve a broad range of student needs. All qualified candidates who meet the minimum requirements are encouraged to apply and will receive consideration for employment regardless of their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, parental or marital status.

With $5 billion in distributions to students since 1958, Scholarship America is the leading administrator of private scholarships in the United States.