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Remote New

Web Coordinator

ASPCA
parental leave, paid holidays, flex time, 401(k)
United States
Jul 08, 2025

Summary:

The Web Coordinator plays a critical role on the Member Content Strategy team, helping to maintain our website and support the development and execution of key email and SMS campaigns. The Member Content Strategy team is responsible for strategizing, creating, and updating fundraising and cultivation content for the ASPCA's public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing, and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization's mission and its achieve fundraising goals.

The Web Coordinator is responsible for helping implement technical updates on the ASPCA website and building integrated campaign content. They will execute and implement strategies and tactics developed by the team to help advance department goals and objectives. Working closely with the Director, Membership they will oversee the online platform functionality. Additionally, they will collaborate across the team in integrated campaign planning, fundraising strategy and testing activities.

  • This remote-based position is open to all eligible candidates based within the United States.

What You'll Get

Compensation

The target hiring range is based on where the employee works, which for remote roles is the employee's primary location of residence, and its respective cost of labor. You canview which zone appliesto you based on your location (aspca.app.box.com/v/aspcazonetable). For questions regarding locations not on the list, please send an email toCareers@aspca.orgfor more information.

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future.

  • Zone 1: $23.56 - 25.96 / hour

  • Zone 2: $25.96 - 28.37 / hour

  • Zone 3: $28.85 - 31.25 / hour

Benefits

At the ASPCA, you don't have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:

  • Affordable health coverage, including medical, employer-paid dental, and optional vision coverage.

  • Flexible time off that includes vacation time, sick and bereavement time, paid parental leave, 10 company paid holidays, and paid personal time off that allows you even more flexibility to observe the days that mean the most to you.

  • Competitive financial incentives and retirement savings including a 401(k) plan with generous employer contributions - we match dollar for dollar up to 4% and provide an additional 4% contribution toward your future each year.

  • Robust professional development opportunities including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field, and so much more.

For more information on our benefits offerings, visit our website.

Responsibilities:

Responsibilities will include, but are not limited to:

Website Production (50%)

  • Post provided content to the website via CMS - including but not limited to online forms, blog posts, press releases, articles, and miscellaneous page updates
  • Provide image cropping and basic photo editing when required
  • Edit HTML/CSS sourcecode when required
  • Conduct full quality assurance testing of content posted on the website to ensure accuracy
  • For online forms, conduct additional quality assurance of the submission process to ensure data is captured and mapped to the online Customer Relationship Management (CRM) system
  • Recommend content or functionality optimizations where possible
  • Follow internal workflow for ensuring content is reviewed by appropriate stakeholders, requested revisions are made, and content is launched in a timely manner

Technical Website Assistance (30%)

  • Participate in weekly status calls with website vendor
  • Help maintain ticketing system for website vendor, post tickets for website bugs, and assist in troubleshooting website issues
  • Assist in quality assurance of website features, module and release updates
  • Field website update requests from other teams
  • Collaborate with teams to identify website update and implementation needs

Email & SMS Campaigns (20%)

  • Build email and SMS campaigns in marketing platforms, based on provided content and direction
  • Participate in and contribute to email/online fundraising strategy meetings and discussions, providing functionality recommendations where possible
  • Conduct quality assurance (QA) of email and SMS campaigns to correctly display across devices and email service providers
  • As required, score and test email subject lines and make recommendations based on deliverability and prior performance
  • Send test email and SMS campaigns to stakeholders and gather revisions and approvals, ensuring content is thoroughly vetted and tracked links are checked for quality
  • Schedule and monitor email and SMS campaign sends to ensure delivery is completed
  • Exemplify the ASPCA's Core Values:
    • Has Commitment and dedication to improving the lives of animals
    • Demonstrates Ownership and feels responsible for outcomes
    • Believes in Team - that we are stronger together
    • Seeks to Elevate others and reimagine what is possible
    • Focuses on Impact, specifically making change for animals

Qualifications:

  • Asks questions to identify needs that may not be stated
  • Demonstrates critical thinking and problem-solving skills
  • Shows drive, passion, and accountability for effectively executing responsibilities
  • Independently plans, organizes, and prioritizes work and projects
  • Adapts willingly to new ways of working, relationships, or responsibilities
  • Demonstrates growth from past experiences and continuously improves knowledge and skills
  • Presents information clearly in verbal and written form, conveying complex concepts in a simple manner
  • Manages multiple projects simultaneously
  • Collaborates with others in a demanding, fast-paced environment and is a team player

Education and Work Experience:

  • Bachelor's degree or equivalent professional experience required
  • A minimum of 2 years of experience in web development required
  • Experience working with a CMS outside of basic editing (Drupal required)
  • Experience building emails and SMSs in marketing platforms (Salesforce Marketing Cloud preferred)
  • Able to write HTML/CSS and familiarity with other programming languages like Javascript/JS and SQL
  • Experience using a ticketing system
  • Experience presenting to diverse audiences
  • Experienced with basic image cropping/editing in Photoshop or similar software (preferred)

Qualifications:

See above for qualifications details.

Language:

English

Education and Work Experience:

Bachelors

Our EEO Policy:
The ASPCA is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the ASPCA's standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the ASPCA. Please inform the ASPCA's People Team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.

Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.

ASPCA is an Equal Opportunity Employer (M/F/D/V).

About Us:
The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law. As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.

The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.

The ASPCA also operates programs and services that extend nationwide. We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.

At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission. Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives. They join the ASPCA to learn, grow, and continually do their best work on behalf of animals. We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives. We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA's vision - that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.

Your Employee Rights Under the Family and Medical Leave Act:
Pursuant to regulations of the Family and Medical Leave Act (FMLA), we provide this notice to applicants about eligible employees' protected leave for certain reasons. Click on the link to learn more.

Applicants that are residents of Colorado: Per CO Senate Bill 23-058, we cannot generally request or require any age-related information (i.e., age, DOB, attendance or graduation dates from an educational institution) on an initial employment application; this includes any age-related inquiries in the initial interview. We are permitted to require/request additional application materials; if those materials contain any age-related information, an applicant may redact the information before submitting an initial employment application.

Indiana Applicants: Pursuant to Indiana law, we are providing notice that it is an unlawful employment practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by: (1) refusing to employ an applicant for employment on the basis that the applicant is a veteran of the armed forces of the United States; or (2) refusing to employ an applicant for employment on the basis that the applicant is a member of the Indiana National Guard or a member of a reserve component. Should you feel that you were a victim of discrimination on the basis of veteran status, please let us know at careers@aspca.org. Alternatively, you can file a complaint with the following agencies at any time: Indiana Civil Rights Commission (ICRC) 100 North Senate Avenue, Room N103, Indianapolis, IN 46204; Office: (317) 232-2600 | Toll Free: (800) 628-2909; Hearing Impaired: (800) 743-3333 | Fax: (317) 232-6580; E-mail: icrc@crc.in.gov | Website: www.in.gov/icrc. Equal Employment Opportunity Commission - Indianapolis Field Office; 115 W. Washington Street South Tower Suite 600; Indianapolis, IN 46204; Phone: 463-999-1240; Fax: 317-226-7953; TTY: 1-800-669-6820;ASL Video Phone: 844-234-5122.

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