VP, Performance Marketing

Key Responsibilities:

• Building and managing a new team of performance marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement to deliver shared-service digital marketing capability from the ground up.
• Creating and executing strategies for digital marketing to achieve business goals, including paid media, lifecycle marketing, organic search, marketing operations, and data + analytics.
• Optimizing/growing media budgets, ensuring efficient allocation of resources across different channels and campaigns for optimal return on investment.
• Analyzing campaign performance, identifying areas for testing and optimization, and implementing data-driven strategies to benchmark and improve key metrics such as CAC, LTV, ROAS.
• Working closely with product, sales, and creative to ensure alignment and integrated marketing efforts.
• Building an analytics function for the entire marketing org, where reporting is in real time, automated, and accessible to relevant stakeholders.
• Creating business cases based on the latest trends, technologies, and best practices in performance marketing to maintain a competitive edge.

Skills and Qualifications:

• Proven ability to build, lead, motivate, and develop high-performing teams, preferably in a Center of Excellence model within a large B2B marketing organization.
• Ability to develop and execute digital strategies to drive revenue at scale, through a predictable and repeatable process.
• Demonstrated experience of 15+ years or more in B2B marketing, including lead generation, ABM, and marketing automation.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Experience building an integrated tech stack and implementing best practices in marketing operations.
• Familiarity with various marketing platforms, tools, and technologies, includingGoogle Ads, Google Analytics, Google Ads, Marketing Cloud, Hubspot, and analytics platforms.
• Demonstrated ability to drive projects and results and to execute responsibilities with minimum supervision.

Mindset

• Thinks big picture: Growth is holistic, expanding beyond just acquisition and performance marketing
• Experimental: Naturally curious; makes data-driven decisions, in a timely manner, to solve problems and propose ideas.
• Forward thinking: Demonstrates a continuous improvement mindset, respecting the past, while remaining flexible and open to new ideas and driving transformation
• Acts like an owner: Keeps the big picture in mind while managing to the inputs daily to achieve intentional outcomes. Holds "accountability" in the highest regard and instills others to follow suit. Translates results into digestible information and stays away from buzzwordy jargon.

The pay range for this role is $ 192,400.00 - $256,525.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.