Senior Portfolio Marketing Manger

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

As a Sr. Portfolio Marketing Manager in our Portfolio and Solution Messaging team, you will develop customer-centric messaging for key enterprise audiences and personas across a large portfolio of solutions and products. The role involves extensive collaboration with Product, Industry Strategy, Web, Studio, and Marketing teams to create compelling narratives for launches, web refreshes, and campaigns.

Key Responsibilities:

• Messaging: Develop foundational messaging documents for Adobe's enterprise solutions, products, and industries that elevate the brand while informing campaign and demand messaging. Leverage customer insights, market research, and competitive analysis to inform messaging that resonates with target audiences and adequately differentiates solutions and products.
• Website Experience: Partner with content strategists and web program managers to support solution, product, and industry launches and refreshes, ensuring narrative consistency and accuracy.
• Content Strategy: Review content briefs, draft written content, and draft video content to ensure messaging consistency and accuracy.
• Messaging Management and Enablement: Ability to articulate complex solution and product information into clear customer-focused narratives and to manage multiple initiatives simultaneously. Enable marketing ecosystem on messaging and strategy.

Qualifications:

• 8+ years of experience in campaign marketing, message development, or product marketing
• B2B SaaS or enterprise-focused environment desired
• Bachelor's degree or equivalent experience

Duties

Responsible for developing customer-centric messaging for B2B/Enterprise marketing and demand campaigns. Partner closely with Product Marketing and Industry Marketing to craft product, solution, and industry narratives that elevate the company's brand while supporting business objectives. Work with Content, Web, Brand, Creative, and Regional Marketing teams to ensure unified messaging across content and channels and alignment to brand identity. Build foundational messaging documents that support priority product launches, web refreshes, and global campaigns. Use customer insights, market research, and competitive analysis to craft messaging that connects with target audiences.

Skills

• Understanding of B2B/Enterprise software purchasing process, buyer audiences, and customer journeys, and how to message to persona needs and use cases across the journey.
• Excellent critical thinking and communication skills with proficiency in articulating complex information into clear customer-focused narratives.
• Ability to work collaboratively in a cross-functional team environment while also operating autonomously.
• Outstanding project management skills and the ability to manage multiple initiatives simultaneously.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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