Director of Strategic Marketing - Semiconductor

Working at Watlow

Watlow is a global technology and manufacturing leader who provides world class engineering expertise through innovative thermal products and systems, enabling our customers to thrive. We are making a positive impact every day as our solutions enrich the lives of people everywhere. We have been providing breakthrough thermal solutions for nearly a century. Our corporate values guide us uncompromisingly to always do the right thing, continually learn and improve, respect everyone, and lead with service and humility.

About the Role

Watlow is seeking a dynamic Director of Strategic Marketing to lead the development and execution of global marketing strategies that accelerate long-term growth and strengthen our position in the semiconductor industry.

This role will champion data-driven, high-impact initiatives that align with evolving market and customer demands-partnering closely with cross-functional leaders to shape go-to-market strategies. The ideal candidate brings deep marketing expertise, strategic vision, and the ability to influence across complex global organizations.

While this can be a fully remote position, the ideal candidate will be based near a Watlow site or key customer location. Regular travel to Watlow facilities and customer sites is expected as needed.

Your Key Responsibilities

• Drive global marketing strategy: Develop and implement comprehensive strategic marketing plans that fuel growth in key semiconductor segments like etch, deposition, lithography, abatement, and advanced packaging.
• Identify and act on market trends: Monitor emerging technologies, customer pain points, and industry shifts to inform forward-looking business strategies and investment priorities.
• Enable smart decision-making: Lead market sizing, segmentation, and competitive landscape analysis to support entitlement share goals and strategic planning efforts.
• Align product and market strategy: Partner with product management and engineering to define differentiated value propositions, positioning, and product roadmaps that reflect market needs.
• Support demand generation: Provide strategic guidance and high-value content to regional marketing and sales teams to enhance campaign impact and customer engagement.
• Elevate thought leadership: Create and oversee development of white papers, technical presentations, and training materials that build brand authority and support sales.
• Fuel strategic partnerships: Lead or contribute to co-marketing programs, key partnerships, and M&A evaluations to expand market reach and business capabilities

Required Qualifications

• Bachelor's degree in a technical discipline (e.g., Engineering, Applied Sciences, or related field) required
• Semiconductor industry experience, particularly in strategic marketing or product/market development
• 10+ years of progressive global marketing experience
• Proven success in developing marketing strategies, enabling sales, and growing market share
• Willingness and ability to travel 30-50% domestically and internationally

Desired Qualifications

• MBA or other advanced degree
• Experience with market modeling, competitive strategy, or partnership development
• Excellent cross-functional collaboration and leadership skills
• Experience influencing across complex, matrixed global organizations
• Exceptional communication skills, including the ability to create compelling content for thought leadership, technical presentations, and customer engagement

The annual salary base pay for California is between $183,000-$257,000 annually. You are also eligible for employee benefits and annual performance bonuses. Applicable pay within the posted range may vary based on factors including, but not limited to, geographical location, job function of the position, education, and experience of the successful candidate.

Benefits: The Watlow Total Compensation Plan

The health, well-being and financial stability of you and your family is a high priority to us. The Watlow Total Rewards Plan includes competitive compensation and a full range of life and career enhancing benefits:

• Annual Incentive Program
• 401(k) plan that includes a company match on your contribution and an annual company contribution that is tied to company performance
• Wellness incentives
• Employee Personal Assistance Program
• Dental, medical, vision and short-term and long-term disability insurance
• Paid holidays, personal time, and vacation
• Parental leave
• Tuition reimbursement

Diversity & Inclusion

We proactively embrace diversity in all its dimensions across our company and cultivate a culture of inclusion and forward thinking that respects and reflects each team member's individual strengths, views, and experiences. Watlow takes pride in being an inclusive equal opportunity employer and considers for employment qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Please let us know confidentially if you need or require any special accommodations to participate in our recruiting process by emailing us at accommodations@Watlow.com.