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Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas' English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmann's or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-VB1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The Vice President of Sales is responsible for establishing and directing the profitable sales volume for the Midwest region of Bimbo Bakeries USA (BBU). The primary focus of the role is to develop strategic sales plans and provide leadership, direction, development and motivation to drive world class retail execution through a mature DSD sales operation and continuous improvement of processes to achieve the sales and profit growth objectives of BBU.
The Midwest Sales Region of BBU is made up of 4 submarkets (Midwest North, Midwest East, Midwest Central, and Midwest Bimbo Marinela and Bimbo Express). These 4 submarkets cover, all, or parts of, the following states: Illinois, Indiana, Missouri, Iowa, Kansas, Nebraska, Ohio, Michigan, Kentucky, South Dakota, North Dakota, Minnesota and Wisconsin. The submarkets are compromised of 195 Sales Centers servicing over 22,000+ stores, with an operating revenue over $1.8B.The VP, Sales Midwest will lead a team 3 Sr. Director Sales who lead 12 Zone Sales Leaders, with teams of Market Developers, Market Sales and Operations Sales Leaders reporting to them, who in turn lead our 2,200+ front-line Route Sales Professionals (both Company and Independently owned routes).
Key Job Responsibilities:
- Develops annual sales plan to deliver BBU's strategic priorities and goals.
- Directs and manages the profitable achievement of the Region's sales projections and budgets through the development of plans and strategies to develop new business and drive growth.
- Monitors customer, market and competitor activity and makes recommendations on adjustments to sales strategies in order to maintain positive growth and freshness progress against goals.
- Assumes P&L responsibility for the Region, focusing on aggressively identifying and eliminating waste and managing costs in order to positively impact the bottom line.
- Directs and coordinates collaboration on business activities between all sales support functions to ensure seamless execution of new and existing business.
- Manages multiple channel selling strategies.
- Partners with Customer and Revenue Growth Management Leadership teams to manage key customer relationships to ensure exceptional customer and trade relations and participates in closing strategic opportunities.
- Collaborates with marketing function to establish successful support, channel and partner programs that facilitate the execution of world class merchandising and build brand strength to drive sales growth and profitability.
- Collaborates with distribution and bakery operations leaders to maximize profitability and ensure the delivery of the highest quality product at the lowest landed cost.
- Analyzes all sales data and communicates sales information on a regular basis upward, laterally and downward in order to drive action that impacts sales growth.
- Directly supervises sales operations leaders and teams.
- Creates and maintains a world class culture of success.
- Responsible to ensure cross functional alignment through sales transformation efforts
- Leads, trains and develops sales leaders through a disciplined coaching process to maximize business opportunities and sales objectives and identify high potential associates for future consideration.
- Responsible for creating an engaged, frontline focused sales culture through a disciplined practice of in market coaching and development of the sales leaders.
- Leads and implements labor strategies, including the creation of positive relationships with union leaders.
- Directs implementation and execution of DSD Excellence sales policies and practices in order to maintain world class standards in sales centers and the market.
- Ensures the successful completion of Leader Standard Work at all levels of the sales organization by the communication of strategic sales initiatives and driving action towards the correction of identified market issues in order to develop a culture of continuous improvement.
- Responsible for final review and approval of new sales centers or the relocation of existing buildings.
- Responsible for engagement and partnership with leadership of world class distribution centers throughout the organization to drive go to market strategy
- Responsible for engagement and collaboration with cross-functional leadership to drive strategy throughout sales organization to ensure business objectives are achieved.
- Drives and supports the achievement of safety goals; coach and lead the awareness of safety programs accordingly to eliminate unsafe acts, eliminate workplace injuries, and lead local organization, to achieve the goal of zero injuries and maintain and enforce BBU Food Safety and internal audit standards.
Key Behavioral Competencies:
- Drives Results - Consistently achieve results, even under tough circumstances. Creates a feeling of energy and an emphasis on excellence in the team, using productive behaviors. Builds a strong sense of urgency to exceed goals and beat deadlines. Ensures that the team pushes through obstacles and establishes a superior track record.
- Manages Complexity - Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Offers penetrating questions to help others get to the heart of complex situations and find strong solutions. Uses a range of inputs to fully understand and solve problems.Ability to provide operational direction to achieve specific objectives/outcomes.
- Business Insight - Applies knowledge of business and the marketplace to advance the organization's goals. Leverages insights to shape and drive critical initiatives. Shares industry developments with the team; helps them grasp business and industry fundamentals and understand how they contribute.
- Strategic Mindset - Sees ahead to future possibilities and translates them into breakthrough strategies. Strong big-picture thinker, makes frequent, clear references to the organization's vision and strategy and the efforts required to drive them forward. Effectively integrates long-term opportunities and challenges with day-to-day activities, encourages innovation.
- Develops Talent - Develops associates to meet both their career goals and the organization's goals. Builds long-term succession for key roles. Engage and inspire associates to pursue the BBU vision for growth.Builds a learning culture in the team uses teachable situations to offer insightful coaching.
Education and Work History:
Bachelor's Degree in Business Management or Marketing, MBA preferred.
Ideal candidate will possess:
- 15 years management experience in all aspects of food sales or relevant responsibilities in comparable industry.
- Experience leading DSD Sales executions organizations at scale.
- Experience leading salaried associates with team responsibility.
- Experience working in complex union environments.
- Exceptional knowledge and history of accomplishments in sales and management roles.
- Experience working in or managing an Account Executive role is a plus.
- Experience working in a Finance role is a plus.
- Proven track record of effective leadership including people development.
- Requires excellent presentation and written/oral communication skills, as well as the ability to effectively negotiate and influence others.
- Excellent organizational, analytical, and planning skills.
- Computer skills and proficiency, specifically PowerPoint, Excel, and Word is required.
- Experience working in sales technology and analytics tools
- Labor relations experience with union organizations preferred.
- Travel is required, 50 %.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. >
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Bimbo Bakeries
$1.8B.The VP, Sales Midwest will lead a team 3 Sr. Director Sales who lead 12 Zone Sales Leaders, with teams of Market Developers, Market Sales and Operations Sales Leaders reporting to them, who in turn lead our 2,200+ front-line Route Sales Professional
paid time off, 401(k)
Jul 09, 2025