Digital Marketing Specialist

Inside the Role

Posting Information

We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected.

We Take Care of Our Team

What You Drive at DTNA

• Lead customer application strategy, design, and development for websites and applications; including navigation, user interface and experience, customer journey, benchmarking, design, and mobile optimization.
• Work closely with Dealer Engagement Digital Marketing Specialist to ensure systems are integrated and utilizing a single source for content and data.
• Communication with internal stakeholders across business units during the design process to establish strategic alignment and road mapping for the future.
• Collaborate with business groups across Daimler Truck North America (DTNA), including Freightliner, Western Star, Thomas Built Buses, and Detroit, and their agencies to align digital strategies, coordinate content updates, optimize copy and landing pages through search engine optimization (SEO) and ongoing keyword research.
• Lead analytics to develop and monitor KPIs and ROIs targets through digital performance dashboards to provide quantitative and qualitative insights, track growth trends, and measure digital activity to align with business objectives.
• Develop and implement customer-initiated lead generation, including form management and testing across various platforms.
• Oversee project budgets, including annual maintenance and consulting contracts, and manage purchasing information in compliance with company procurement processes.
• Provide project management support for special projects, marketing programs, product launches, and campaigns as needed.
• Stay current with trends and best practices in digital marketing to provide recommendations for adopting emerging technologies and tools.

Knowledge You Should Bring

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2 years of experience in digital marketing.
• Experience using content management systems (CMS) such as Adobe.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Must be able to manage multiple priorities and work in a fast-paced environment.
• Must possess a high level of attention to detail with strong project management and organizational skills.
• Must have strong communications skills and be able to collaborate with internal and external agency partners.

Exceptional Candidates Might Have

• 5 - 7 years of experience in Digital Marketing.
• Proficient with Adobe Creative Suite. (Photoshop, IeDesign, Premiere Pro, Illustrator)
• Experience Manager (AEM) or Umbraco.
• Experience with Smartsheet.
• Experience editing and creating videos.

#LI-LL1 #LI-Hybrid

Where We Work

This position is open to applicants who can work in (or relocate to) the following location(s)-

Schedule Type:

At Daimler Truck North America, we recognize our world is changing faster than ever before. By listening to the needs of today, we're building to solve with cutting-edge solutions in sustainability and future driving technology across electric, hydrogen and autonomous. These solutions, backed by years of innovative success and achievement, continue DTNA's legacy as the undisputed industry leader. Our evolving brand portfolio is second to none, including Freightliner Trucks, Western Star, Demand Detroit, Thomas Built Buses, Freightliner Custom Chassis, and Financial Services. Together, we work as one team towards our envisioned future - building a cleaner, safer and more efficient tomorrow for all.

That is what we are working toward - for all who keep the world moving.

Additional Information

• This position is not open for Visa sponsorship or to existing Visa holders
• Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
• Final candidate must successfully complete a criminal background check
• Final candidate may be required to successfully complete a pre-employment drug screen
• Contractors, professional services, or other contingent workers should confirm with their local agency if they are eligible to apply for FTE positions
• EEO - Disabled/Veterans

Daimler Truck North America is committed to workforce inclusion and providing an environment where equal employment opportunities are available to all applicants and employees without regard to race, color, sex (including pregnancy), religion, national origin, age, marital status, family relationship, disability, sexual orientation, gender identity and expression (including transgender and transitioning status), genetic information, or veteran status.

For an accommodation or special assistance with applying for a posted position, please contact our Human Resources department at 503-745-8982 or toll free 800-206-3369. For TTY/TDD enabled call 503-745-2137 or toll free 866-355-6935.