Lead Web Experience Manager

Company Overview

At Citrix, a subsidiary of Cloud Software Group, we believe in unlocking human potential by providing a unified platform for secure access to the apps and data people need to get work done. We are seeking an innovative and experienced Lead Web Experience Manager to own the strategy, execution, and optimization of Citrix.com and its global web properties. This is a pivotal role that sits at the intersection of marketing, design, and technology, requiring a leader who can balance creative vision with hands-on technical execution to create a world-class digital experience for our customers.

Location: Preferred location is South Florida, but open to remote US.

Position Summary

As the Lead Web Experience Manager, you will be the driving force behind the content, optimization, and overall strategy for Citrix.com. Your primary focus will be on architecting a seamless and engaging user journey that drives key business objectives, primarily focused on customer engagement and expanding our relationship with existing accounts.

You will be integral to reshaping the market's perception of Citrix by personally designing, developing, and deploying our new messaging across all digital touch points. You will serve as the bridge between creative concepts and final execution, collaborating closely with cross-functional teams before taking the lead on implementation. The ideal candidate is a strategic thinker with a deep understanding of modern web standards, a keen eye for design, and a passion for data-driven results.

Key Responsibilities

1. Web Strategy, Design, & Development:

• Develop and execute a comprehensive, long-term strategic roadmap for Citrix.com, focusing on continuous improvement across user experience (UX), performance, content delivery, and design aesthetics.

• Lead the hands-on design and development of all new landing pages and web experiences, from initial wireframe and mockup to final, responsive code.

• Champion a user-centric approach, leveraging analytics, user testing, and customer feedback to identify pain points and opportunities for enhancement on our landing pages and throughout the site.

• Collaborate with marketing leadership and product teams to ensure the website's goals are in lockstep with broader company objectives, product launches, and strategic initiatives aimed at enhancing customer value and shifting market perception.

• Lead A/B testing and multivariate testing initiatives to deepen user engagement, increase product/feature adoption within our customer base, and enhance overall customer satisfaction.

2. Cross-Functional Collaboration & Execution:

• Act as the central point of contact for all web-related projects, effectively managing the intake, prioritization, and execution of requests from various internal teams.

• Partner with content teams, brand strategists, and product managers to flesh out campaign ideas and messaging, then take ownership of the creative and technical execution.

• Forge a strong, collaborative partnership with IT and back-end development teams to ensure the website is technically sound, scalable, secure, and built on a robust infrastructure.

• Translate business requirements and creative briefs directly into functional, high-quality, and aesthetically pleasing web pages.

3. Analytics, Reporting, & Insights:

• Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure website performance, track user behavior, and define key engagement metrics.

• Develop and maintain dashboards to provide regular, clear, and actionable reports on web performance, user insights, and progress against goals to stakeholders at all levels.

• Transform complex data into compelling stories that illustrate areas for improvement and guide strategic decision-making.

4. Content Strategy & SEO Excellence:

• Partner with content marketing teams and external agency support to ensure the website powerfully communicates our evolving brand message through fresh, relevant, and engaging content that is optimized for search engines.

• Develop and implement strategies to optimize content for emerging search paradigms, including AI-driven search engines, Large Language Models (LLMs), and voice search, ensuring our content is discoverable and accurately represented on all platforms.

• Oversee the relationship with our SEO agency partners, monitoring performance, identifying growth opportunities, and ensuring Citrix.com is optimized for maximum search visibility and discoverability.

• Ensure that the content management system (CMS) is leveraged effectively to allow for efficient content updates and dynamic personalization for our customer base.

5. Technical Acumen & Innovation:

• Provide technical leadership and oversight for the web platform, guiding everything from routine maintenance and bug fixes to strategic platform migrations to ensure the website remains technically excellent, performant, and secure.

• Stay at the forefront of emerging web technologies, design trends, and digital marketing best practices, acting as a thought leader who can ensure Citrix.com evolves to meet and exceed user expectations.

Qualifications & Skills

Experience:

• 8+ years of progressive experience in web management, digital experience, or digital marketing, preferably within a B2B technology or SaaS company.

• Demonstrated track record of developing and executing successful web strategies that have resulted in measurable improvements in user experience and key business metrics like customer retention, engagement, and account expansion.

• Proven experience managing large-scale, complex websites and leading cross-functional projects from conception to completion.

Skills:

• Advanced Design & UX/UI Sensibility: A strong portfolio demonstrating hands-on experience designing and building visually appealing, user-friendly web pages and landing pages. A deep understanding of UX/UI principles is essential.

• Expert Technical Proficiency: Expert-level proficiency in front-end development technologies, including HTML5, CSS3, and JavaScript. You will be directly responsible for building and maintaining web pages.

• CMS Expertise: Hands-on experience with enterprise-level Content Management Systems (e.g., Adobe Experience Manager, WordPress, Drupal, Sitecore).

• Data & Analytics: Mastery of web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms (e.g., Optimizely, VWO). Experience with SEO tools like SEMrush or Moz is a plus.

• Project Management: Exceptional project management skills with proficiency in tools like Jira, Trello, or Asana. Ability to manage multiple projects in a fast-paced, agile environment.

• Communication & Influence: Excellent written and verbal communication skills, with the proven ability to present complex data and strategic concepts to both technical and non-technical stakeholders.

About Us:

Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap -- a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links:California FCAandLos Angeles FCO.

If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance.