New

VP, Associate Creative Director, Copy

IPG Health

United States, New York, New York

100 West 33rd Street (Show on map)

Jul 10, 2025

Job Description

Job Summary

HCP, VP ACD Copy - PHARMACEUTICAL ADVERTISING VP ACD COPYWRITER.

The VP, Associate Creative Director, Copy (VP, ACD, Copy) fosters creative inspiration and leads workstreams across multiple account(s) and brands; ensuring high quality of content and style to meet the client's marketing strategies and objectives. With Art and cross-functional partners, they share responsibility for brand strategy, team development and cohesion, client management, and creative ideation and execution. They are responsible for the career development and management of direct and indirect reports, under the direction of the lead Creative Director. As an officer of the company, and senior leader of the company, the VP, ACD - Copy is an ambassador of the agency internally and externally.

Essential Functions

Creative Ideation and Execution
Works collaboratively with Creative and Account partners to develop smart, single-minded ideas on strategy. Also works with direct members of staff to ensure proper production of campaign elements. Helps to set vision and strategy for organic creative growth of the creative department and agency.

Cross-Functional Collaboration
Collaborates and communicates with team members in a productive manner to ensure goals are being met and to attain and maintain creative vision outlined for the agency.

Client Management
Develops and maintains strong client relationships through demonstrated creative leadership, ability, and successful output.

Strategic Thinking
Maintains a high-level understanding of client's products, marketing objectives, and the promotional activities of similar or competitive products to contribute innovative ideas and tactics.

Team Management and Development
Directly supervises Copy teams on brand(s), providing mentorship/guidance to copy team as needed. Demonstrates ability to hire and retain highly capable people while fostering inclusive and positive culture.

Business and Resource Management
Maintains timely and detail-oriented approaches to administrative duties, ensuring creative team is billable and fully utilized to increase productivity and efficiency.

New Business
Grows existing brands and participates in new business to generate additional revenue.

Agency and Culture
Participates in internal and external initiatives to elevate agency operations, community, and brand

Job Duties and Responsibilities (Expanded)

Creative Ideation and Execution
* Creates and oversees the development of all creative, delivering a high level of excellence.
* Partners with Account, Senior Creative Leadership, and Clients in development/presentation of brand personality, positioning, and creative briefs.
* Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.
* Helps set priorities and manages workloads within Art/Copy team so that assignments are completed within agreed upon time frames.
* Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget.
* Manages and carries out photo shoots, videos, and film production, with assistance from reports.

Cross-Functional Collaboration
* Effectively partners and communicates with internal stakeholders across Creative, Account, Project Management departments (among others) to ensure successful execution of campaigns.
* Ensures the Account teams member thoroughly understand creative concepts, and inspire elevation of creative product when necessary, so that they are committed to selling them to the client.
* Maintains a positive/solutions-oriented approach to cross-team problem solving.

Client Management
* Leads and maintains strong relationships with client partners through demonstrated creative ability and active communication.
* Partners with clients to understand brand, messaging, creative vision, and audiences.
* Professionally and tactfully manages client expectations, timelines, budgets, and requests.

Strategic Thinking
* Possesses an in-depth understanding of the assigned account, treatment category, and of competitive landscape.
* Works with Account and Creative senior management to develop overall marketing strategies.
* Communicates ideas thoughtfully and succinctly.

Talent Management and Development
* Meets regularly with direct/indirect reports to proactively manage career development through goal setting and reviews.
* Demonstrates leadership, empathy, and professionalism in communications with team.

Resource Management
* Ensure Copy team members are billable and fully utilized to increase productivity and efficiency.
* Partner with Creative Resourcing to determine scopes, billability, and acquire freelance support
as needed.
* Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

Agency and Culture Building
* Acts as ambassador for the agency at industry events.
* Participates and/or leads agency initiatives outside of day-to-day to elevate employee experience and department.
* Responsible for establishing and maintaining the reputation of the company as a creative leader in healthcare advertising.

EDUCATION

DEGREE/DIPLOMA	AREA OF STUDY	REQUIRED/PREFERRED

Bachelor's degree	Marketing, Advertising, or Communications	Preferred
LICENSES & CERTIFICATIONS

N/A

EXPERIENCE

MINIMUM EXPERIENCE	AREA OF EXPERTISE	REQUIRED/PREFERRED

9+ years	Copywriting	Required
7+ years	Exposure to Pharmaceutical advertising	Preferred

Knowledge, Skills and Abilities

Portfolio of work demonstrating strong and consistent writing ability required.
Competent in software specific to the client and agency processes including Microsoft Word, Teams, PowerPoint, Excel, and Adobe Acrobat.
Proficient in social media and digital best practice.
Strong healthcare copywriting-AMA style, health literacy, referencing and factchecking, prepping for medical/legal/regulatory submissions.
Strong written and verbal communication.
Strong mentorship ability and relationship building skills.
Strong multi-tasking and prioritization ability.
Master level Financial Management and resourcing acumen.
Strong Leadership and People Management ability.

Competencies

Leadership: Demonstrates a stabilizing and authoritative presence that engenders team confidence, inspires and motivates, and moves everyone toward a common goal.
Creativity: Encourages bold, award-worthy ideas; is not afraid to take risks towards building the business.
Collaboration: Works effectively in a team environment to build and foster collaboration.
Communication: Expresses ideas with confidence and passion.
Organization: Manages time, creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.
Problem-Solving: Delivers decisive solutions and takes the necessary action to implement them.
Business Management: Creates clear goals, identifies proper resources (eg, time, people, materials), and delegates responsibilities to foster a collaborative environment.
Interpersonal Skills: Works effectively in a team environment and builds relationships with others.
People Management: Coaches to develop capabilities beyond their job duties.
Professionalism: Maintains professional and a nonpolitical stance at all times, putting what's best for company and clients first.

STATEMENT OF UNDERSTANDING

This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position.

Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance.

This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.

Salary

$160,000 - $220,000

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

About the Agency

https://www.fcbhealthny.com/

Part of the IPG Health network, FCB Health New York is a full-service agency with more than 40 years of experience marketing to healthcare professionals, patients and consumers. As a creative collective that believes in a never finished process with a passion for growth, driving business forward is in the agency's DNA. With a client roster comprised of top brands both big and small, FCB Health New York is constantly innovating and creating highly effective solutions that accelerate their impact on the world. The agency has earned a steady stream of industry accolades year after year from Cannes Lions to Clio Health, to the Manny Awards.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.