Marketing Lead

Ready to Lead Bold Pursuits?

At Layton, we don't just build buildings-we build relationships, reputations, and remarkable careers. We're looking for a driven and detail-savvy Marketing Lead to join our high-performing marketing team. This role goes beyond typical marketing-it's a critical partner to business development and operational leaders in winning complex work and shaping strategic positioning.

You'll be a trusted advisor in pursuit strategy, proposal excellence, and client engagement. If you thrive in a fast-paced, team-oriented environment and love seeing your work directly impact growth, let's talk.

• Detail Oriented: Mediocrity will just not do on your watch. You do your best work even when nobody's looking. It's not that you're a perfectionist, you just really enjoy what you do and relish in the details others overlook.
• A Strategic Mindset: Not only do you see the big picture, you understand your place in it. You're curious and ask the right questions at the right time. You're able to interpret and communicate data simply and clearly. You think!
• Extreme Ownership: You understand the assignment, prepare a clear, simple plan, then make things happen. Though you're humble in the prep, you're confident in the execution. And as good as you are, you never let ego get in the way.
• Superior Creative Skills: You innovate by seeing opportunities where others see roadblocks. You're exceptionally collaborative and refreshingly optimistic.
• Bold Go-getter: You refuse to be constrained by "the way things have always been done." You're resourceful and highly organized, and have proven you can prioritize multiple, concurrent tasks in a fast-paced environment. Most impressively, you're not afraid to pick up the phone to get the answers you need.

Promote MKTG 360^o Services

• Coordinates with the Digital, Comms and Creative Services teams to facilitate strategic pursuits campaign planning, and messaging and planning of any thought leadership initiatives, client events, conferences, advertising, social media, etc. to advance services/reputation with target clients/sectors.
• Supports BD in annual business planning related to client events, conferences, sponsorships, advertising, etc.
• Provides marketing support to key initiatives through creation of brochures, brown bag materials, etc. focused on technical capabilities and benefits.
• Applies knowledge of Layton's/business unit's overall service offerings including strategic initiatives.

Capture Planning and Proposal Development

• Develops capture planning facilitation skills to guide long-term pursuit development strategies and tactics.
• Leads development of highly complex proposals, presentations, and marketing materials via application of Winning on the Left (WOTL) principles and Level of Effort (LOE) guidelines.
• Helps pursuit teams develop sales messages, benefits, and compelling demonstrated experience that will resonate with the client to efficiently win new work.
• Partners with BD to set and meet the proposal development schedule and help coordinate assignments, facilitate storyboarding; help write qualification sections; format and edit content; review for RFP compliance, quality, and messaging; as well as oversee or complete production and delivery.
• Significant content knowledge and ability to contribute to development of persuasive messaging, graphics, and writing in proposals and presentations.
• Supports interview/presentation preparation including the development of content, Q&A preparation, platform skills training, and coaching. Closes out pursuits by planning and facilitating internal debriefs with information shared and integrated into future efforts.

Strategic Client Development

• Supports BD in strategic client relationship development, gaining a deep understanding of client goals and needs, opportunity creation/identification, positioning, and pursuit execution.
• Conducts research about clients and competitors through websites, news sources, publications, direct interaction with clients, subconsultants, and competitors.
• Helps identify and draw attention to gaps in our knowledge and strategize on methods to gain a deeper understanding, tracking actions and progress.
• Leverages information from debriefs to help BDs enhance client relationships, calibrate top clients and pursuits, and advance positioning for future pursuits.
• Helps BDs prepare for strategic client engagement (e.g., sales meetings, wellness checks, lunch n' learns, industry events, conferences, etc.). May have direct client contact, for example, participating in debrief meetings, connecting with clients at industry events.

Maintain and Leverage Marketing Information

• Advanced user of Layton systems, including Cosential, Monday.com, Salesforce, and Open Asset.

Differentiators

• Masters and facilitates strategic sales training activities such as components of Winning on the Left/Capture Planning.
• Demonstrates ability to think strategically and drive actions to support team's strategic goals (including proactive client development and long-lead pursuit positioning).
• Meets the highest level of skill and performance in the Marketing Lead career stage, with deep knowledge of and contribution to best practices.
• Collaborates effectively and proactively with broader marketing team.
• Acts as a resource for others.
• Supports on-boarding and training of new staff.
• Progression possible based on demonstration of leadership within MKTG team and management skills needed to serve in advanced role.

Desired Qualifications

• Bachelor's Degree (B.A.) in Marketing, Communications, Design, Business or a related field or equivalent; or equivalent combination of education and experience
• 5+ years of experience in proposal and presentation planning and coordination, page layout, drafting tailored proposal content, graphics development, and editing (AEC industry a plus)
• Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations preferred.
• Highly proficient with Adobe Creative Cloud/Suite (InDesign, Illustrator, Photoshop, etc.); MS Office with specific emphasis on PowerPoint.

The full salary range for this position is $85,000 - $100,000. This position is eligible for a target bonus.

Applicants with relevant experience are encouraged to apply regardless of physical location.

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical Insurance, Dental Insurance, Vision Insurance, Health Savings Account, Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, 401(k) retirement plan with employer match, Life & AD&D Insurance, Long-term Disability Insurance, Short-term Disability Insurance, Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Home & Auto Insurance, Family Support, Pre-tax Paid Parking/Public Transportation, Paid time off, Time Away Benefits, Paid Holidays, Group Legal, Employee Stock Purchase Plan, Identity Theft Protection, Group Legal, Pet Insurance, Employee Assistance Program.

Disclaimer

The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.

EEO Statement

Layton Construction is an equal opportunity employer. We evaluate qualified employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics