Director, Product Marketing

Who are we?

Job Summary

Reporting to the Senior Director of Product Marketing, the Product Marketing Director is a senior individual contributor responsible for driving strategic go-to-market success for Equinix's data center and networking portfolio. This high-impact role blends market insight, platform storytelling, and commercial execution. The Director will define and own the strategic narrative for Equinix's interconnection services as well as cross-portfolio initiatives such as unified observability and global network infrastructure. They will work closely with Product, Sales, and Executive leadership to shape market strategy, enable revenue growth, and drive customer adoption through compelling messaging and content strategy.

Domain Expertise

• Interconnection & Networking: In-depth knowledge of services likesoftware-defined networking, network virtualization, and cloud-to-cloud connectivity. Understanding of traditional and next-generation networking architectures

• Global Infrastructure: Understanding of the architectural and operational foundations that support a global platform like Equinix, including network PoPs, backbone connectivity, and regional peering strategies

• Multicloud & Cloud-Adjacent Architectures: Familiarity with hybrid/multicloud models and how enterprises leverage cloud-adjacent infrastructure

• Observability & Performance Platforms: Experience with unified observability and familiarity with platforms such as Splunk, Datadog, New Relic, or similar

• Portfolio Strategy: Ability to drive storytelling and simplification across a suite of related services or capabilities

Responsibilities

• Develop and execute go-to-market strategies for core interconnection and networking services, including market analysis, segmentation, and opportunity prioritization

• Define differentiated product positioning and messaging that align with key customer pain points and buying stages

• Lead cross-functional initiatives that span the product portfolio, such as unified observability, global network storytelling, or portfolio simplification

• Act as a strategic storyteller, articulating the value of Equinix's global infrastructure and platform capabilities to enterprise buyers, developers, and partners

• Shape analyst, media, and industry perception through clear and differentiated narratives

• Serve as the voice of the customer-synthesizing market and customer insights to influence product roadmaps and business decisions

• Partner with Product Management and Sales to drive pipeline growth, attach strategy, and product adoption across regions

• Define the content strategy for priority products and initiatives, ensuring consistency across all campaigns, web assets, sales materials, and events

• Track and analyze performance metrics to assess marketing effectiveness and optimize strategic focus

Core Competencies

• Strategic Thinking: Ability to develop high-impact go-to-market strategies and influence product direction based on market opportunity

• Customer-Centricity: Relentless focus on understanding buyer needs, pain points, and behaviors to shape messaging and GTM execution

• Storytelling: Exceptional ability to craft compelling narratives that span technical depth and business relevance

• Cross-Functional Leadership: Experience leading virtual teams or strategic workstreams across Product, Sales, and Marketing

• Analytical Thinking: Ability to use data and insight to prioritize work, influence decisions, and measure results

• Executive Communication: Comfort interacting with and influencing senior stakeholders inside and outside the company

Specific Skills

• Product Marketing Leadership: Deep experience in enterprise B2B product marketing, especially in networking, interconnection, and infrastructure

• Market Insight: Ability to synthesize trends, competitive dynamics, and customer feedback into actionable strategy

• Product Launch: Proven track record in planning and executing successful GTM launches that drive business results

• Sales Enablement: Skilled at equipping sales teams with tools, narratives, and training that close deals

• Partner & Ecosystem Marketing: Experience in co-marketing with ecosystem partners, such as cloud providers or observability vendors (e.g., Splunk, Datadog)

• Thought Leadership: Experience developing positioning and content that elevates brand authority and influences analyst and buyer perception

Qualifications

• Bachelor's or master's degree in marketing, Business, Communications, or a related field

• 12+ years of experience in product marketing or a related function, ideally in cloud, networking, or data center technology

• Demonstrated success crafting strategic messaging, launching complex products, and influencing cross-functional teams

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.