New

Personalization & Journey Optimization Strategist

Regal Rexnord Corp
paid time off, tuition assistance, 401(k), retirement plan
United States, Wisconsin, Milwaukee
Jul 11, 2025
Overview: We are seeking a forward-thinkingPersonalization & Journey Optimization Strategistto lead the design, execution, and optimization of personalized digital experiences that drive measurable improvements in customer journeys and conversion outcomes. This hybrid role combines thestrategic use of personalization technologies(like Salesforce Marketing Cloud Personalization, Sitecore) withconversion rate optimization (CRO) methodologiesto deliver seamless, relevant, and high-performing digital experiences across web, mobile, and email. Key Responsibilities Personalization Strategy & Execution Develop and manage a roadmap of personalized experiences across digital touchpoints, aligned with customer journey stages and business goals. Use tools likeSalesforce MCP and Sitecore XMCloudto deliver real-time, behavior-based content and messaging. Partner with stakeholders across marketing, user experience, CRM, and product teams to ensure personalization is consistent and impactful across channels. Journey & Funnel Optimization Analyze user journeys to identify friction points and drop-offs using tools likeGoogle Analytics, Hotjar. Design and execute A/B and multivariate tests to optimize conversion paths, CTAs, and personalized content. Continuously refine experiences based on behavioral data, test results, and customer feedback. Data & Insights Define and track KPIs related to personalization impact, journey performance, and conversion lift. Collaborate with analytics teams to build dashboards and reports that surface actionable insights. Translate data into hypotheses and testable ideas that improve both user experience and business performance. Cross-Functional Collaboration Act as a bridge across business and execution teams to bring personalized, optimized experiences to life. Evangelize personalization and CRO best practices across the organization. Qualifications 4+ years of experience in digital marketing, personalization, CRO, or customer experience roles. Hands-on experience withSalesforce Marketing Cloud Personalization (Interaction Studio/MCP)is required. Familiarity with other personalization platforms a plus. Experience with A/B testing platforms and methodologies. Strong understanding of customer journey mapping, segmentation, and behavioral targeting. Excellent communication and stakeholder management skills. Strong analytical skills with experience using tools like Google Analytics or PowerBI. Excellent project management and communication skills. Ability to thrive in a fast-paced, cross-functional environment. Familiarity with HTML/CSS/JavaScript is a plus. Benefits Medical, Dental, Vision and Prescription Drug Coverage Spending accounts (HSA, Health Care FSA and Dependent Care FSA) Paid Time Off and Holidays 401k Retirement Plan with Matching Employer Contributions Life and Accidental Death & Dismemberment (AD&D) Insurance Paid Leaves Tuition Assistance About Regal Rexnord Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company's electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company's automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools. The Company's end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture. Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com. Equal Employment Opportunity Statement Regal Rexnord is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity, pregnancy, age, ancestry, national origin, genetic information, marital status, citizenship status (unless required by the applicable law or government contract), disability or protected veteran status or any other status or characteristic protected by law. Regal Rexnord is committed to a diverse and inclusive workforce. We are committed to building a team that represents diverse and inclusive backgrounds, perspectives, and skills. If you'd like to view a copy of the company's affirmative action plan for protected veterans/individuals with disabilities or policy statement, please email Recruiting@RegalRexnord.com.If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail Recruiting@RegalRexnord.com. Equal Employment Opportunity Posters Notification to Agencies: Please note that Regal Rexnord Corporation and its affiliates and subsidiaries ("Regal Rexnord") do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement or similar contract and approval from HR to submit resumes for a specific requisition, Regal Rexnord will not consider or approve payment to any third-parties for hires made.