New 
Senior Product Marketing Manager - Xbox Platform & Players Marketing
 Microsoft | |
 United States, Washington, Redmond | |
 Jul 16, 2025 | |
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OverviewThe Xbox Gaming Platform and Players Team is responsible for engaging and retaining our subscribers, and driving monetization to the Xbox ecosystem and platform. We are seeking a Senior Product Marketing Manager who will play a key role in managing and optimizing our engagement and retention playbook and identifying opportunities to drive usage of Xbox Game Pass all gaming endpoints by looking at maximizing Xbox Game Pass engagement for both new and tenured users. The Senior Product Marketing Manager is innovative, creative, entrepreneurial, detail oriented and is passionate about the growth of gaming, and enabling people to have the best time playing with their Game Pass membership. This role provides an incredible chance to build marketing acumen, develop end-to-end business leadership skills and drive a significant impact on a flagship service in a fast-changing category. It also is a great opportunity for someone who loves a fast-paced, ambiguous environment where every day offers a range of new challenges. The ideal person enjoys solving problems, using data to develop a deep understanding of their customers, creating innovative marketing programs, and working effectively with cross-functional teams in an environment that is constantly evolving. A clear track record of quantitative and qualitative skills and critical thinking experience is needed. In this role, you'll become a vital partner and trusted advisor with many Xbox teams across a wide variety of disciplines. You will be responsible for multiple projects across a variety of areas: developing proposals, executing marketing programs, and tracking their efficacy to identify results and possible areas for adjustment, developing recommendations for further improvement. Additionally, this role requires an ability to build internal relationships and collaborate with cross-discipline teams. Above all, you'll need to have a strong desire to help drive change and growth in a rapidly evolving industry. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities Focuses on engagement, retention and advocacy of platform players, with a Xbox Game Pass membership, and partner closely with demand generation and acquisition marketing role to ensure consistency in member experience through the lifecycle.Knows and understands usage patterns of Xbox Game Pass, and identify what limits usage and how to counteract it Drives campaigns that maximize user engagement and develops the right marketing program/campaign for each activity Partners with other teams (Business Planning, Merchandising, Marketing Communications, Lifestyle, Product etc.) to pilot, redesign, execute, expand, engagement campaigns and improve platform features to increase engagement.Partners with Business Planning to define how we will track and scorecard our targets and metrics.Tracks the efficacy of marketing to identify results and possible areas for adjustmentLeads messaging, customer/partner advocacy, channel implementation, or field readiness to contribute to strategy and execution excellence for Xbox Services.Lead the implementation and optimization of personalization models across audiences.Embody our Culture & Values | |