Social Media & Public Relations Manager

Collibra's Social Media and Public Relations Manager will further establish, manage and grow our social media practice. As a key member of the Brand and Digital Marketing team, you will play a hands-on integral role in amplifying Collibra's brand voice across all social platforms, developing our audience, driving content engagement and organic social traffic to our website. You'll report to the Senior Director of Brand and Digital Marketing along with collaborative and creative teammates, including Design, Video, Community, Digital/Websites and Marketing Operations. This role embodies our #OneCollibra company value - you will work across teams to bring content to life on our channels and share best practices, continuously learning along the way and building your expertise in social media.

This is a hybrid role based in our Raleigh, NC office. Our hybrid model means you'll work from the office at least two days each week. This setup helps us stay connected, work more closely together, and keep making progress as a team.

• Refine, manage, and consistently execute Collibra's social media strategy and calendar for all social channels; hands-on management of Collibra's social media presence on all channels, including LinkedIn, X, Facebook, Instagram, and YouTube as well as emerging channels; managing relationships and programs with existing social influencers and sourcing new influencers
• Recommend, develop and execute strategic social media programs, and contribute to integrated campaigns that support sales, marketing and corporate objectives
• Lead and manage Collibra's employee social advocacy program, using Hootsuite
• Interact and engage with audiences in a relevant, timely, and on-brand manner, helping establish and build relationships with influential voices relevant to the business
• Monitor performance reports and track growth metrics, create and share social reports monthly, and identify and action opportunities for improvement
• Manage communication, planning and execution of press activities with our PR agency, handle the creation and distribution of press releases
• Research company news and trending topics in order to draft weekly executive social posts, building relationships with senior leaders, and learning their voices

• 5+ years in social media marketing, with a focus on B2B SaaS brands
• Significant writing and editing skills, high standards and attention to detail
• Up-to-date knowledge on emerging social media trends, best-performing content formats including video, platforms and monitoring tools
• Strong analytical skills, ability to communicate insights clearly and proven track record in making data-driven decisions to continually optimize performance, and adapt channel and content strategies
• Experience coordinating public relations
• A bachelor's degree or equivalent work experience

• Highly collaborative, adept at connecting the dots and building relationships across the business
• A strategic thinker who always seeks new ways to utilize social platforms
• A strong communicator both online and in-person
• A mature and flexible team player who operates well in a fast-paced environment, able to manage multiple channels, tools and calendars while keeping performance as the main priority
• Creative and a natural storyteller who intuitively knows what great content looks like for the B2B tech space

• Within your first month, you will have familiarized yourself with our processes and products, met with your stakeholders, partners and our PR agency, and have taken full ownership of the social publishing calendar and the employee advocacy program
• Within your third month, you will have improved processes around social content creation and have developed and implemented a detailed roadmap to further expand social media and drive engagement as well established relationships with Collibra's executive leaders, regularly providing them with ready-to-use social copy for their social profiles. You will be fully managing coordination and execution of our public relations activities including planning with our agency and managing press releases
• Within your sixth month, you will be well established as the social media subject matter expert at Collibra, proactively partnering across Marketing and beyond for fresh new ideas you are executing on in our social media content and running best practices workshops across the business. You will have worked with our PR agency on planning for the year and will be executing against that plan.

The standard base salary range for this position is $88,000 - 110,000 per year. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.

#LI-BB1