VP, Marketing & Communication

Chromalloy is a global engineering & solutions company. We are a leadings provider of aftermarket parts, repairs, and solutions that safely & reliably extend the life of aircraft engines and gas turbines. We develop, manufacture and repair critical turbine components for a range of engine platforms. Our solutions support the engines running the aerospace, energy and defense industries around the world.

Video: What We Do

Why work at Chromalloy?

Chromalloy employees are proud, passionate problem-solvers who strive to live our values every day. A career with Chromalloy is an opportunity to learn from top industry experts, work with important technologies, and unlock a passion for innovation. Join our team of experts, innovators and problem-solvers delivering world-class solutions for our customers. As a global company, we are committed to creating an inclusive environment where all employees feel represented, heard, and able to bring their best selves to work every day. Be part of something bigger with Chromalloy!

Our Total Rewards Program is designed to support you today and in the future.

• Comprehensive and flexible benefit options starting on day one, including medical, dental, vision, EAP, wellness incentives, and 401(k) with employer matching.
• Development & progression opportunities for every employee - regular performance conversations, training and development curriculum, and engineering fellowship programs.
• Paid time off, including vacation, sick time, paid holidays, floating holidays, and parental leave-all eligible on your first day of employment!
• Competitive pay, including eligibility for quarterly and annual bonuses, depending on role and site.

Eligibility for individual benefit plans may vary based on employment status.

The Vice President of Marketing and Communication is a senior executive responsible for developing, implementing, and managing the overall marketing and communication strategy for the Chromalloy business. As the head of the marketing department, the MARCOM VP plays a pivotal role in driving the company's growth by increasing brand awareness, driving business identity in relevant regional and business markets, connecting the business portfolio of products and services to global demand, and ensuring customer and employee awareness of company solutions and value creation. This role requires a dynamic leader with deep expertise in both traditional and digital marketing, a strong understanding of market trends, understanding of advanced brand extension strategies and the ability to translate business objectives into internal and external marketing and communication strategies.

Key Responsibilities

1. Strategic Marketing Leadership




• Collaborate with the executive team to set long-term goals and create a roadmap for achieving them through effective marketing initiatives.
• Lead the creation and implementation of annual marketing plans, including budget allocation, staffing, and resource management.
• Manage relevant regional and market event planning to leverage company solutions and connect to customers, suppliers and partners via industry trade events, company customer partnership events and other in person sessions highlighting company capabilities




2. Brand Management




• Develop and execute multi-channel corporate marketing strategies aligned with Chromalloy strategic priorities. Ensure that marketing activities align to the Chromalloy corporate brand positioning, messaging and guidelines.
• Protect and enhance the brand's reputation by managing public relations, crisis communication, and brand perception, while driving respect of style guide and brand
• Partnering with Human Resources team to extend company brand identity into each regional market and end market served to supplement hiring and retention strategies. Promote and engage in community and government relations in each regional market to support company strategies.




3. Digital Marketing




• Drive digital transformation within the marketing department by leveraging data analytics, automation, and other digital tools to optimize marketing efforts.
• Oversee the development and execution of digital marketing campaigns, including SEO/SEM, email marketing, content marketing, social media, and online advertising.
• Manage, update and upgrade company digital footprint via website, social media, phone apps, salesforce, email management and other means to ensure connectivity of messaging to internal and external stakeholders.
• Craft engaging content across various channels, including digital, social media, OOH, television, and events, to captivate target audiences and drive desired behaviors.
• Develop, test, and scale compelling ad campaigns and creative themes that resonate with target audiences and create a measurable change in belief and bias to action. Utilize new technologies, such as AI, for both scale and microtargeting.




4. Customer Insights and Market Research




• Lead market research efforts to identify new market opportunities, customer needs, and competitive dynamics.
• Utilize customer insights to guide product development, marketing campaigns, and customer experience initiatives.
• Drive voice of the customer efforts to solicit feedback in concert with the customer service team to ensure regular management of market perceptions and action planning
• Development of value added selling tools, including digital means of sharing CHROMALLOY value proposition to existing and new customers via tablet based, interactive modeling tools.




5. Leadership and Team Management




• Lead, mentor, and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Set clear goals and performance expectations for the marketing and communication team, conducting regular reviews and providing feedback.
• Establish critical partnerships with the Senior Leadership Team (SLT), Commercial Team, inclusive of the Business Development and Customer Service Teams, Human Resources and Information Technologies.




6. Budget Management




• Oversee the marketing budget, ensuring that resources are allocated effectively to achieve the highest possible return on investment.
• Monitor marketing expenditures and manage vendor relationships to ensure cost-effective delivery of services.
• Establish key performance indicators (KPIs) to measure the effectiveness and success of corporate marketing campaigns. Monitor campaign performance, conduct data analysis, and provide regular reports to key stakeholders. Continuously optimize strategies based on data insights to maximize campaign ROI.




7. Continuous Improvement




• Stay abreast of the latest marketing trends, technologies, and best practices, ensuring that the company remains at the forefront of the industry.
• Continuously evaluate the effectiveness of marketing strategies and campaigns, making data-driven decisions to improve outcomes.
• Establish annual planning tools to ensure that internal and external events are aligned to the needs of the business, with a focus on cost relative to impact.




8. Internal Communications




• Build and scale internal communications that reach the hearts and minds of CGT employees globally through a variety of channels (e.g. all hands meetings, written communication, content creation, company intranet, virtual experiences, social media)
• Develop and implement an Employee Voice and Engagement strategy delivering effective employee feedback that enables employees to feel fully informed and fully engaged.
• Build Employer Value Proposition - shape corporate messages so that they can be received by Employees as clearly as possible. Contribute to the effectiveness of our ability to attract, recruit and retain best in class talent.
• Develop leadership tools and capability to communicate strategy & vision through content development and consistent storytelling that brings priorities & progress to life. This includes leading the creation of digital, video, audio and print content that is aligned with the Chromalloy brand and strategic narrative.

Qualifications

• Experience: Minimum of 10 years of experience in marketing, project management, with at least 3 years in a senior leadership position. Experience in aerospace and aero-engine / turbine engine space is highly desirable.
• Skills:




• Proven track record of developing and executing successful marketing strategies that drive business growth.
• In-depth knowledge of both traditional and digital marketing channels, including content marketing, social media, SEO/SEM, and email marketing.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Experience managing large budgets and maximizing ROI.
• Experience with internal and external communication, including traditional public relations management, established relationships with media and industry publications, as well as demonstrated internal communications strategies.

Personal Attributes

• Visionary Leadership: Ability to think strategically and create a compelling vision for the future of the marketing department.
• Results-Driven: A strong focus on achieving measurable outcomes and driving business growth.
• Adaptable: Comfortable working in a fast-paced, dynamic environment with the ability to pivot quickly in response to changing market conditions.

Key Accountabilities

• Establishment of Strategic Roadmap for Brand Enhancement and Global Marketing, to drive improved penetration of key customers and key global markets

• Build and execute integrated Digital Communications Strategy, to ensure real time management of product and service updates, enhanced brand identity in key business and hiring markets.

• Enhance current suite of internal communication and brand affiliation, via improved communication, driving culture and retention strategies with business leaders and established community engagement plan.

LEADERSHIP EXPECATIONS AND VALUES

• Sets direction and delivers results: Understands and reinforces the vision by breaking down cultural roadblocks and maps decisions to Chromalloy's vision. Provides full truth and transparency. Leads by example.
• Business acumen: Engages across functions and sites to aggressively close high business impact initiatives. Seeks broad understanding of enterprise impact of local decisions. Proactively identifies and solves problems; Does what they say they will do; Understands the customer's business needs.
• Managerial courage: Engages in two-way communication across functions to drive improvement, ensure accountability, and resolve cross functional challenges. Helps others be successful; Engages in honest, two-way communication.
• Bias for action: Encourages collaboration between functions; mentors & coaches employees to make decisions with limited data. Serves something bigger than themselves; Actively seeks and responds to customer feedback.
• Builds effective teams: Clearly communicates company vision & alignment of goals. Empowers, influences, and enables diverse and inclusive teams. Treats everyone with respect while holding themselves and others accountable. Keeps commitments and seeks diverse perspectives and the input of others.
• Accountable for results: Establishes expectations, provides clarity of roles/responsibilities within & across functions, drives accountability vertically and horizontally. Clarifies requirements and fines clear standards. Pays attention to details; Demonstrates ownership and personal responsibility.

Due to government regulation only US persons (U.S. citizen, U.S. naturalized citizen, U.S. permanent resident, holder of U.S. approved political asylee or refugee status) may be considered for this role.

Chromalloy participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Any offer of employment will also be conditioned upon the successful completion of a background investigation and drug screen in accordance with company policy and applicable federal and state regulations.

Chromalloy is an equal opportunity employer - vets/disabled.

In the United States, if you need a reasonable accommodation for the online application process due to a disability, please contact: https://www.chromalloy.com/contact-us/