Senior Digital Marketing Specialist

Are you looking for a high energy, strategic, and fast-paced position as a Senior Digital Marketing Specialist? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options - you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program - a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  
  
  
  • 20%+ annual employee promotion and transfer rate
  • Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees
  
  
  
  

The Senior Digital Marketing Manager is responsible for leading advanced digital marketing strategies that drive measurable business growth. This role requires deep subject matter expertise, leadership in cross-functional collaboration, and the ability to manage complex, high-impact projects with minimal oversight. This Senior Digital Marketing Manager will specialize in pay-per-click advertising, while contributing to the integrated strategy and overall marketing objectives. They also serve as advisors to leadership, provide mentorship to team members, and lead the responsible adoption of emerging technologies such as AI.

WHAT YOU'LL DO:
* Develop and execute advanced digital marketing strategies that align with business objectives.
* Lead cross-functional collaboration with content, design, sales, analytics, and product teams.
* Analyze performance data using advanced analytics platforms (GA4, Looker Studio, PowerBI, predictive modeling) and communicate insights to stakeholders.
* Ensure all activities comply with industry standards, company policies, and ethical AI use.
* Champion process improvements and innovation to enhance marketing effectiveness and efficiency.
* Stay ahead of industry trends, emerging platforms, and evolving digital marketing technologies.
* Develop and oversee high-budget, advanced PPC campaigns across search, display, video, and programmatic platforms.
* Lead initiatives in predictive bidding, dynamic personalization, and AI-driven campaign automation.
* Drive advanced conversion rate optimization (CRO) initiatives through A/B and multivariate testing, working with UX/UI teams.
* Provide forecasting, budget recommendations, and strategic insights to leadership.
* Collaborate across departments to ensure PPC is fully integrated into broader marketing strategy.

YOU'VE GOT WHAT IT TAKES IF YOU HAVE:
* Bachelor's Degree
* 7+ years of progressive digital marketing experience, including demonstrated expertise in PPC advertising
* The ability to effectively implement, integrate, and optimize artificial intelligence technologies within business processes.
* The ability to understand and apply insights about a specific group of consumers or businesses that Relias aims to reach with its products and solutions.
* The ability to craft and implement comprehensive marketing plans that align with and drive the overall business objectives.
* Utilization of a wide range of relevant marketing enablement tools.
* Proven ability to influence digital marketing strategy at a senior level.

IT WOULD BE NICE IF YOU HAD:
* Advanced Google/Microsoft certifications, expertise in predictive analytics, and experience across multiple ad formats.
* Industry-specific experience in Healthcare or Education.

Relias is an Equal Opportunity Employer and a Drug-Free workplace

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.

Company: Relias LLC | Job ID: 283871