Digital Media and Web Specialist

Core Laboratories is the Reservoir Optimization Company

Core Laboratories Inc. is a leading provider of proprietary and patented reservoir description and production enhancement services and products used to optimize petroleum reservoir performance. The Company has over 70 offices in more than 50 countries and is located in every major oil-producing province in the world. We are well-positioned to serve the growing needs of the energy transition while continuing to fulfill the demand for reliable and affordable energy sources like crude oil and natural gas. Our services, products, expertise, and innovations will continue to be essential as our clients meet the growing demand for energy globally. For more information, visithttps://www.corelab.com

At Core Lab, our values matter: Safety, Honesty and Integrity, Customer Focus, Building Trust, and Employee Development. We regard our employees as our greatest asset. We believe that identifying, attracting, developing, and retaining talent are significant actions because our people are so important.

• Website Management & Development

• Lead the rebuild and ongoing management of Core Lab's website, ensuring it is user-friendly, mobile-first, visually cohesive, and aligned with corporate strategy.

• Implement SEO best practices (tagging, descriptions, alt text) and web analytics to optimize content performance.

• Collaborate with IT and external vendors to resolve technical issues and deploy new features.
• Collaborate with internal stakeholders and Communications to ensure content is updated, optimized for investors and generating sales leads.

• Digital Content & Media

• In coordination with Marketing/Communications, update global web content across business units, ensuring consistency in imagery, tone, and branding.

• Provide guidance on the creation and optimization of graphics, photography, and video for digital use.

• Stay current on and provide best-practice guidance for content across social media and other digital channels as needed.

• Governance & Best Practices

• Establish processes for approvals, publishing, and quality control to ensure accuracy and consistency.

• Provide regular analytics reports with actionable insights to improve engagement and user experience.

• Stay current with digital trends, platforms, and tools to maintain a competitive edge.

• Cross-Functional Collaboration

• Collaborate with IT, Marketing/Communications, and business units.

• Ensure alignment with corporate branding and messaging strategy across all digital touchpoints.

• Support the staged overhaul of imagery and branded materials across Core Lab's platforms.

• Bachelor's degree in Marketing, Communications, Digital Media, Web Design & Development, Information Technology, or related field.
• Minimum 3-5 years' experience with corporate digital media, web development, or similar roles.
• Proven experience leading or supporting website rebuilds/redesigns with external vendors or agencies.
• Hands-on experience and proficiency with Content Management Systems (CMS) such as Craft, or similar.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in SEO, analytics tools (Google Analytics, Tag Manager), and web accessibility standards.
• Experience creating or coordinating digital content (graphics, imagery, video, social posts) that aligns with brand standards.
• Front-End Knowledge: Working understanding of HTML, CSS, JavaScript (not necessarily a developer, but able to manage vendors and troubleshooting minor issues).

• Attention to detail and commitment to accuracy
• Strategic thinker with ability to execute
• Strong problem-solving and troubleshooting skills
• Collaborative team player with ability to align cross-functional stakeholders
• Creative mindset with technical fluency

NOTE: Position is located in NW Houston.

Core Laboratories, including all of its affiliated and related entities, is an equal opportunity employer and is committed to creating an inclusive environment for everyone. Employment decisions are made regardless of characteristics including, but not limited to, race, color, sex, sexual orientation, gender identity, national origin, age, disability, religion, genetic information, protected veteran or uniformed service member status, and any other characteristic protected under applicable law.