Sr. Manager, Integrated Marketing

• Drive and manage technology integration efforts across Lenovo NA's partnership portfolio
• Project manage efforts between partners' CIO/IT teams and Lenovo sales to streamline opportunities and delivery to the customer
• Operate as NA FIFA lead to coordinate all NA marketing programs with stakeholder support
• Lead weekly NA FIFA calls to ensure collaboration among all programs and CMG planning
• Manage Lenovo key alliance partner integration across NA and WW partnership activations including Intel, AMD, Microsoft, Nvidia, etc.
• Support FIFA measurement conversations with NA-specific program KPIs and measurement plans
• Partner with the executive leadership team, including sales, business management, product marketing, operations, and finance to understand key business initiatives and priorities
• Vet new partnerships as needed both from internal stakeholders as well as external outreach to determine sponsorship best practices and alignment to WW sponsorship strategy
• Advise internal stakeholders on sponsorship expertise and internal process to align to WW strategy
• Build key reporting infrastructure to track and to optimize B2B and B2C partnership campaign effectiveness, program-level effectiveness, and performance against stated goals

Qualifications

• BA in Business, Marketing or a related degree
• 10 years integrated marketing environment with 5+ years in leadership and management role
• Deep understanding of sponsorship strategy and management, digital marketing, social and community engagement, emerging IT trends and their impact on the partner eco-system
• Outstanding verbal and written communication skills, exceptional storytelling, including executive presentations.
• Results-driven with a consistent record of delivering on company growth through consumer and retail/ecommerce engagement strategies
• Ambitious, self-starter, thrives in a fast-paced, ambiguous environment, effectively manages priorities
• Exceptional cross-group collaboration skills to successfully and independently work across many teams and functions
• Experienced in planning, strategic thinking, business savvy, execution excellence, detail-oriented
• High integrity, capable of excellent judgement and decision-making skills, showing the utmost discretion in the management of confidential corporate information
• Top-level critical thinking and planning skills, including ability to set priorities, manageable work-plans and work within budgets