CRM and Application Specialist

Western Technical College is a preferred employer in the 7 Rivers Region and is committed to providing a safe and respectful workplace for all co-workers. As an open-access institution, we proudly serve learners from all walks of life, recognizing that diverse backgrounds and lived experiences enrich our community and strengthen our mission. We are committed to creating a sense of belonging where everyone feels empowered to be themselves and supported in their personal and professional growth. This means actively identifying and removing barriers to opportunity and providing pathways to social and economic advancement. Western is deeply connected to the communities we serve, and we believe in the power of education to drive positive change. We seek individuals who are passionate about teaching and learning, dedicated to student success, and eager to collaborate in building a more vibrant, equitable community. If you share these values and are ready to make a meaningful impact, we invite you to explore this opportunity at Western.

1. Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. Regular attendance is required.

2. Perform office function's which may include, but are not limited to: respond to internal/external customers and staff; create and modify documents, records, and reports using College standard software; maintain hard copy and/or electronic filing system; monitor inventory and budget information; schedule, coordinate, and prepare materials for meetings and/or appointments.

3. Complete all required College training and responsible for maintaining the skills necessary to complete the essential functions of the position as defined by the department.

4. Student Success is the cornerstone of Western's culture and the college may assign employees as needed to other areas or additional duties to foster this success

5. CRM System Support & Maintenance - Supporting Action/Task May Include:

• Serve as a first point of contact for CRM system end users, including troubleshooting, issue resolution, and access management
• Perform application setup, configuration, and changes to support business needs
• Maintain the CRM system through regular updates, form management, routine maintenance, and participation in testing and deployment of CRM fixes and enhancements.
• Conduct regular system monitoring, validation, and data quality checks to maintain system integrity
• Review and respond to CRM-related requests including reporting, data access, communication setup, and functional enhancements
• Update and maintain related tools and technical documentation, including SharePoint resources, job aids, and process documentation
• Collaborate closely with the CRM team to escalate complex issues, provide user feedback, and support continuous system improvement
• Cross-train coworkers on key CRM technical functions to ensure service continuity
• Communicate system updates, required actions, and issue resolution clearly and effectively to stakeholders

6. Application Review and Processing - Supporting Action/Task May Include:

• Evaluate application materials and assign appropriate admissions decision statuses
• Maintain student record accuracy and integrity throughout the student lifecycle using CRM and Student Information System software
• Ensure compliance with state and college regulations and policies
• Identify, investigate, and resolve discrepancies in student records, determining appropriate corrective actions to support timely student progression
• Collaborate on application related system testing, workflow improvements, and process enhancements connected to CRM functionality
• Provide timely, accurate, and professional support to coworkers regarding application status, admissions decisions, student records, and CRM functionality
• Maintain strict adherence to FERPA and other privacy and regulatory requirements, ensuring confidentiality and appropriate handling of sensitive student information

Minimum Qualifications:

• Associate degree in related field OR
• Education in related field combined with appropriate occupational experience totaling 2 yrs. OR
• Related occupational experience totaling 2 yrs.

This position reports to: Manager of Welcome Center & Enrollment Systems

Starting annual/hourly salary range based on education and experience: $21.95 - $28.12

This position would include competitive salary, along with a wide variety of benefits available to full-time Western Technical College Employees. These benefits include: health, HRA, dental, life, retirement - Wisconsin Retirement System (WRS), voluntary vision, supplemental Allstate insurance (accident, critical illness and cancer), pet insurance, short-term and long-term disability insurance plans, flexible spending account for health & dependent care, employee assistance program (EAP), Employee Wellness Incentive, Education Reimbursement, and tax-sheltered retirement annuity programs - 457 & 403(b). We offer a range of paid leave including Bereavement, Casual Illness, Personal, Vacation, Holidays, Summer Fridays, Shut Down, Parental paid leave, Military paid leave, Volunteer leave, and Leave donation.

Applicant Review Date: Monday, February 9, 2026

Start Date of: March 2026

Copies of Transcripts from regionally accredited colleges or universities are acceptable during the application process (originals will be required upon hire)

Western is accredited by the Higher Learning Commission. Our mission is to provide relevant, high quality education in a collaborative and sustainable environment that changes the lives of students and grows our communities. Western is committed to providing a safe and respectful workplace for all employees.

An Equal Opportunity/Access/Employer And Educator

Western Technical College is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. Reasonable accommodation will be provided in the job application process to enable a qualified applicant to have an equal opportunity to be considered for a job as is provided to all Western employees. If you want to request an accommodation, please contact the EEO/AA Compliance Officer at (608)785-9274.

Non-Discrimination Notice

Western Technical College, in compliance with state and federal law, does not discriminate on the basis of age, race, color, national origin, disability, marital status, sex, including sexual orientation and gender identity, veteran status, genetic testing or other legislated categories in employment, admissions, programs, or activities. Western prohibits retaliation against any individuals who bring forth any compliant, orally or in writing, to the College or government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discrimination. Western provides assurance that lack of English reading/speaking skills will not be a barrier to admittance and participation in the College. General inquiries regarding the College's non-discrimination policies may be directed to:

John Heath
Director of Human Resources
Western Technical College
111 7th Street North
La Crosse, WI 54601
608-785-9464
WI Relay: 711