Marketing Director

Job Summary and Scope of Responsibility: Oversee and develop the Bank's marketing strategies, brand management, market research, product marketing, advertising, marketing communications, public relations, and social and digital marketing strategies. Support Senior Management in developing the strategic framework and long-term vision for the Bank's growth strategies. Provide expertise, leadership and innovation to translate business strategies and goals into results for the benefit of our employees, clients and communities.

Essential Duties & Responsibilities: With or without reasonable accommodation must be able to perform all essential job functions as described below.

• Lead and manage the design, execution and evaluation of an integrated marketing and brand strategy. Establish and manage appropriate deliverables and action plans that:
  • Align with the Bank's growth, sales and profitability objectives;
  • Identify opportunities and appropriate responses to industry and competitor trends;
  • Leverage available technology and delivery systems;
  • Promote CWB as the community bank of choice in our market area; and
  • Provide for a standard of service excellence and memorable client experiences.
• Manage bank-related communication to include public and media relations and internal announcements and publications. Develop and promote effective strategies related to social media channels, reputation management and crisis communications.
• Manage the content and functionality of the Bank's internet website, ensuring compliance with federal and state regulations related to access and messaging.
• Create the annual marketing budget. Manage expenditure compliance with the marketing budget on an ongoing basis and report any deviations to management. Collaborate with data management resources to identify and leverage data sources and profitability measures that support the financial analysis of the budget. Generate management reports and recommendations.
• In concert with other members of the management team, create the annual strategic marketing plan, tactics to support the plan and an annual calendar of marketing events.
• Collaborate with Bank sales teams to help identify sales opportunities, prospects and build targeted marketing plans. Provide coaching and mentoring, as needed, to help evaluate the effectiveness of the marketing strategies.
• Manage the identification and engagement of external marketing service partners, their impact on profitability and compliance with the service agreements.
• Conduct regular research and monitor: the impact of changes in banking regulations with respect to product promotion; the effectiveness of CWB's marketing efforts; changes in business and consumer banking trends; changes in digital banking trends; and client preferences for delivery channels.
• Manage the bank's community presence to ensure a positive image. Identify and facilitate representation at community events.

Minimum Qualifications to Perform Essential Function
Knowledge, Skills and Abilities:

• Experience collaborating with senior management and sales teams to help shape the business and brand strategy and build effective marketing programs that lead to target prospects.
• Strong leadership, team-building and management skills.
• Experience managing external service partner contracts and service agreements.
• Experience working with digital marketing technologies and communications channels including social, branding and messaging to different target audiences.
• Strong presentation and meeting facilitation skills.
• Professional demeanor and verbal communication skills.
• Strong business writing skills.
• Ability to motivate, influence and collaborate with others both internally and externally.
• Ability to adapt and respond to multiple incoming requests and shifting priorities.
• Effective task and project management skills.
• Computer proficiency, including internet browsers and Microsoft Office Suite products.
• Proficiency at speaking, reading and writing English.

Experience and/or Education:

• Bachelor's degree in Business, Marketing, or related field.
• Ten years of experience in marketing, including five (5) years leading the planning and implementation of marketing strategies.

Travel/Physical Demands:

• Ability to travel to client and business event locations (driving requires continuous possession of a valid driver's license and the minimum level of auto insurance).

Excellent benefits package for eligible employees and their families. Competitive salary BOE in the range of $103,598 - $170,937 Annually.