Sr. Marketing Specialists

Alliance Cancer Specialists, the largest independent oncology practice in the Philadelphia region, is seeking an experienced Senior Marketing Specialist to lead and execute comprehensive marketing programs. This role is ideal for a strategic, detailoriented, and creative marketing professional who can balance enterprise brand stewardship with the unique needs of multiple practice divisions.

As Senior Marketing Specialist, you will lead all marketing, branding, and patient engagement initiatives for the practice, including creating compelling content across multiple social media platforms and managing the practice website. The ideal candidate understands healthcare audiences, has strong digital marketing expertise, and is passionate about connecting communities with highquality cancer care.

This position owns the daytoday and strategic execution of marketing initiatives across six divisions, working closely with oncology liaisons, practice managers, providers, and practice leadership to support growth, visibility, and community presence.

* Lead the development and execution of strategic, multichannel marketing campaigns across digital, social, print, and other local channels

* Maintain a strong pulse on the oncology landscape through ongoing competitive analysis, market intelligence, and internal collaboration to clearly articulate and differentiate the practice's value proposition as the region's leading independent oncology provider

* Apply creativity and strategic storytelling to develop compelling, patientfocused content that supports education, engagement, and brand affinity across social media, web, and community and physicianfacing materials

* Serve as steward of the overall practice brand while supporting divisionspecific marketing needs

* Maintain and update website content, ensuring accuracy of provider bios, clinic hours, and service information

* Manage the internal staff newsletter, developing engaging content that supports internal communication, reinforces culture, highlights achievements, and aligns employees with organizational goals and brand messaging

* Manage the marketing budget, including allocation, tracking, and ROI assessment

* Plan and execute community partnerships, events, and sponsorships

* Develop, edit, proof, and manage all marketing materials with strong attention to detail

* Manage and grow the practice's social media presence and local brand visibility

* Develop and maintain monthly content calendars

* Analyze campaign performance and present results to practice leadership

* Coordinate with vendors and external partners as needed

* Support the management of online reviews (Google, Healthgrades, Yelp, etc.)

* Frequent travel to practice locations within the local region to build rapport with clinicians and staff.

* Bachelor's degree in Marketing, Public Relations, Business Administration, Communications or related field

* 5+ years of marketing experience; oncology, healthcare, medical device, or pharmaceutical experience strongly preferred

* Proven experience planning and executing multichannel marketing campaigns with strong digital marketing expertise

* Experience with social media marketing and content creation

* Familiarity with web analytics tools such as Google Analytics

* Highly organized multitasker able to manage multiple priorities simultaneously

* Excellent written and verbal communication skills

* Strong attention to detail and proofreading ability

* Comfort presenting marketing results to senior leadership

* Reliable, adaptable, and accountable

* Familiarity with HTML, CSS, and basic web design principles; WordPress experience is a plus

* Strong interpersonal skills with the ability to build internal and external relationships

* Ability to work independently with minimal supervision while collaborating effectively across teams

* Ability to work occasional nights and weekends for marketing events and business meetings as needed.

This is a highimpact, seniorlevel role for a marketer seeking ownership, visibility, and the opportunity to shape the voice and growth of a leading independent oncology practice.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts.