GTM Strategy & Execution Manager

Equinix
paid time off, paid holidays, retirement plan
United States, Texas, Dallas
Mar 06, 2026
Who are we? Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact.You'll work across teams, influence key decisions, and help shape the path forward. You'll find belonging, purpose, and a team that welcomes you-because when you feel valued, you're empowered to do your best work. Job Summary The GTM Strategy Manager is a high-impact individual contributor role responsible for shaping how Equinix goes to market across Sales, Marketing, Customer Success, and Channel. This role leads with strategy: identifying growth opportunities, diagnosing GTM inefficiencies, developing frameworks and recommendations for CRO leadership, and designing the commercial motions that drive revenue. Program activation and execution oversight are secondary responsibilities that support the broader strategic agenda. The ideal candidate is a structured thinker with a consulting, corporate strategy, or revenue strategy background who thrives on ambiguity, builds compelling business cases, and knows how to translate market and pipeline signals into clear strategic direction. RESPONSIBILITIES GTM Strategy Development - Primary Focus Define and develop GTM strategy across priority segments, verticals, and sales motions in alignment with CRO objectives. Identify and size growth opportunities through analysis of pipeline, market positioning, competitive dynamics, and customer behavior. Build strategic frameworks, business cases, and growth playbooks from scratch - not just refining existing ones. Synthesize field intelligence, data signals, and stakeholder input into clear, structured recommendations for senior leadership. Challenge existing commercial assumptions and bring an outside-in perspective to GTM design decisions. Sales Play & Motion Design Lead the strategic design of Sales Plays - defining target segments, competitive positioning, value proposition, and motion architecture. Partner with Enablement and to translate strategic intent into field-ready tools. Analyze adoption and pipeline performance data to refine motion design and prioritize future investments. Cross-Functional Strategic Alignment Serve as a strategic thought partner to Sales, Marketing, Customer Success, and Channel leadership. Navigate complex, matrixed stakeholder environments to build alignment behind strategic priorities. Develop and present executive-level materials including CRO business reviews, strategic narratives, and investment recommendations. Initiative Activation & Performance Oversee the activation of strategic initiatives once designed - ensuring key milestones are on track and escalating blockers. Define and track KPIs that measure strategic impact, distinguishing signal from noise in performance data. Surface optimization opportunities based on field feedback and performance trends; recommend adjustments to strategy, not just tactics. QUALIFICATIONS Required 5-8 years of experience in management consulting, corporate strategy, revenue strategy, or GTM strategy roles in technology or related industries. Demonstrated ability to develop business cases, strategic frameworks, and growth recommendations for C-suite or senior commercial leadership. Strong analytical skills with the ability to structure ambiguous problems, identify the right questions, and drive to a defensible point of view. Experience working across Sales, Marketing, or Customer Success in a matrixed enterprise environment. Exceptional executive communication and presentation skills - clarity of thought translates directly to clarity of output. Comfort operating with limited precedent and building from a blank page. Preferred Experience in B2B enterprise technology, data center, cloud, or digital infrastructure sectors. Familiarity with GTM systems (e.g., Salesforce) for data analysis and performance measurement - not administration. Exposure to large-deal commercial strategy or enterprise segmentation work. This posting is a new position within our organization. The targeted pay range for this position in the following location is / locations are: United States - Dallas Infomart Office DAI : 103,000 - 155,000 USD / Annual Canada - Toronto Office TRO : 99,000 - 149,000 CAD / Annual Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location.The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position. Equinix Benefits As an employee, you become important to Equinix's success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we're providing you with the best package possible. So, wherever you are in your career and life, you'll be able to enhance your experience and bring your whole self to work. Employee Assistance Program: An Employee Assistance program is available to all employees. US Benefits: - Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members. - Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future. - Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms. Canada Core Benefits: - Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members. - Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA). - Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion. Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form. Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law. We use artificial intelligence in our hiring process. Learn more here.