Marketing Manager, Campaign

Job Title: Marketing Manager, Campaign

Reports to: Senior Manager, Marketing FLSA: Exempt/Salaried EEO: First/Mid-Level Officials and Managers Manages others: Yes Location: Hybrid / Remote (as applicable) Department: Marketing

General Job Description

Under the direction of the Senior Manager of Marketing, the Marketing Campaign Manager, Creative is responsible for developing and executing integrated marketing campaigns across online and offline channels. This role is responsible for driving strategic planning, creative briefing, campaign optimization, and cross-functional alignment to ensure programs deliver meaningful business results. The ideal candidate brings B2B or agency experience, leadership capabilities, and the ability to turn audience insights into powerful campaign strategies.

Essential Responsibilities

• Develop and execute integrated marketing campaigns acrossdigital, social, paid media, and offlinechannels, ensuring alignment with organizational priorities and brand voice.
• Partner with cross-functional stakeholders to define campaign goals,objectives,target audiences,and success metrics.
• Establish campaign KPIs and performance benchmarksto guide planning and inform optimization.
• Ensuretimelyexecution of keycampaigninitiatives, managing timelines, deliverables, and cross-team coordination.
• Lead thecreation of comprehensive, insight-driven campaign briefs by synthesizing:

• Campaign performance data
• Sales and market trends
• Audience researchand persona insights
• Stakeholder input

• Providestrong strategic and creative insights that anchor the campaign's messaging, value proposition, and channel mix.
• Ensure the campaigns address real audience needs while supporting business goals.
• Collaborate with the Senior Manager, marketing team, andexternalvendor partners to develop creative optimization strategies that improveperformance across channels.
• Analyze campaign results,industry trends, and audience behavior to refinemarketing strategiesandfutureexecution.

• Translate performance insights into actionable recommendations for continuous improvement.
• Manage and mentormembers of the creative marketingteam, supporting hiring,onboarding,training, andongoingperformance development.
• Oversee campaign budgets and ensure resources areallocatedeffectivelyto maximize ROI.
• Foster cross-functional collaboration andmaintainstrong communicationwith partners across the organization.

Position Requirements (Skills, Knowledge, Abilities)

Experience

• Minimum 8-10 years of professional experience in:

• Marketing campaign planning,execution, and optimization
• Developing creative marketing strategies informed by data and audience insights
• Managing and leading people, including team development and vendor oversight.
• Collaborating across functions such as sales, product,and creative teams.

• B2B marketing experience strongly preferred
• Agency experience preferred,particularly withcampaign developmentorcreative briefing

Knowledge and Skills

• Bachelor's degree in business, marketing, communications,or equivalent experience.
• Strongstrategic thinking and theability to translateinsights into compelling campaign direction.
• Expertisein performance measurement, KPI development, and data-driven decision-making
• Strong communicationand presentation skills
• Strong communicationand stakeholder management skills, with the ability toinfluence acrossteams

• Ability to manage multiple projects with competing deadlines
• Comfort working in cross-functional environments
• Leadership, mentoring, and coaching capabilities.
• Proficiencyin marketing calendar management and multi-project coordination

WPS Competencies

• Communication:Clearly and professionally convey information to colleagues and stakeholders at all levels. Foster collaborative and transparent communication.
• Teamwork:Work effectively as part of a team, contributing to shared goals andleveragingindividual strengths for group success.
• Technical Curiosity/Willingness to Learn:Seek outnew marketingknowledge and remain adaptable to changes in tools, processes, and industry trends.
• Problem/Situation Analysis:Break down complex issues and processes into manageable components for effective resolution.
• Leadership:Provide guidance and support to team members; encourage a positive and productive work environment.

Physical Requirements:

(The physical demands described here are representative of those requirements that must be met by an employee to successfully perform the essential functions of this job. Reasonable Accommodations may be made to enable individuals with disabilities to perform the essential functions.)

• The employee may regularly lift and/or move up to 10pounds, andoccasionally lift and/or move up to 20 pounds.
• Specific vision abilities required by this job include Close vision and Distance vision.
• The auditory/hearing abilities required by the job include the ability to hear others using a phone or online conferencing system.
• While performing the duties of this Job, the employeeis regularly required touse hands to finger, handle, or feel; reach with hands and arms and talk or hear.
• The employeeis regularly required towalk and sit for prolonged periods.
• This individual must be a responsiblepersonand regular attendance isrequired.