Senior Marketing Manager

Important Application Submission Information

Build an exciting, rewarding career with us - help us make a difference for millions of people every day. Consider joining the Duke Energy team, where you'll find a friendly work environment, opportunities for growth and development, recognition for your work, and competitive pay and benefits.

This is the career/senior level of the Marketing Consultant job hierarchy. Employees at this level manage work in areas of specialization, with minimal supervision. Incumbents are expected to develop advanced skills and to have the ability to work independently, with guidance limited to unusual or complex projects or issues. They are fully competent in use of concepts . They identify problems, develop solutions and take actions to resolve. Senior Marketing Manager represents a level at which career may stabilize for many years.

• Plans, develops, executes and tracks marketing plans and all associated campaigns for customer facing programs, products, including creative strategy and channel alignment. This position has responsibility for assignments with increasing scope and complexity in both inside as well as outside the scope of typical responsibility.

• Ensures the translation of product goals into marketing goals to ensure that annual market plans are developed and then executed as planned, including dynamic customer targeting. The decisions this positions makes may affect the results of the work group and may have some impact on major projects or department results.

• Works with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid and earned media opportunities. This position works directly with Corporate Communications on creative development that meet product goals and aligns with the brand.

• Secures marketing channels and works with Marketing Strategy to identify cross-selling opportunities.

• Anticipates internal and/or external challenges and/or regulatory issues; provides advice and technical expertise in marketing execution. Serves as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing plans.

• Responsible for all outbound marketing quality assurance procedures to protect customer data.

• Accountable for the development of product marketing budgets, managing to budgeted costs and ensuring that strategic cost alignment and accepted ROI are continuously within the Customer Solutions road map.

• Bachelor's degree

• In addition to required degree, five (5) years minimum of related work experience

• Experience supporting regulated utility programs such as energy-efficiency or demand response.

• Familiarity with regulated marketing environments, including collaboration with legal, regulatory and compliance teams.

• Ability to connect program objectives, customer insights, and marketing strategy to drive measurable participation, enrollment, or energy savings outcomes.

• Experience operating in complex, cross-functional environments, aligning marketing plans with program owners, regulatory, legal, compliance, operations partners, and external vendors.

• Proficient in advancing application of marketing theories and principles, making sound recommendations and preparing and presenting recommendations

• Ability to deal with a variety of individuals

• Good written and oral communication skills

• Proficient in principles of project management

• Experience in the utility industry

• Customer specific experience

• To perform this job, there is a matrix/dotted-line working relationship with others in the following positions at Duke Energy: Legal, Regulatory Affairs, Corporate Communications, Digital Strategy, Digital Transformation, Large Account Management, SMB, Community Relations, Marketing Analytics, DET Program Management & Compliance, Content Strategy & Governance, Home & Business Services, Business Development, Outdoor Lighting, Energy Services (DE1), Digital Infrastructure Solutions (Joint Use, Macro Wireless Solutions), Commercial Solutions & Development, Residential Solutions, Customer Call Center

• To perform this job, there is frequent interaction with others in the following positions at external companies, regulatory agencies or other organizations: Newsletter Content Agency, Outside Marketing Agencies and Consultants, external product management vendors and administrators, Legal council

• Hybrid - Work will be performed from both remote and onsite locations after the onboarding period. However, hybrid employees should live within a reasonable commute to the designated Duke Energy facility.

• Minimum of 5 years work experience OR 4 years work experience with a Master's degree

Travel Requirements

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