Marketing, Manager

Acentra Health exists to empower better health outcomes through technology, services, and clinical expertise. Our mission is to innovate health solutions that deliver maximum value and impact.

Lead the Way is our rallying cry at Acentra Health. Think of it as an open invitation to embrace the mission of the company; to actively engage in problem-solving; and to take ownership of your work every day. Acentra Health offers you unparalleled opportunities. In fact, you have all you need to take charge of your career and accelerate better outcomes - making this a great time to join our team of passionate individuals dedicated to being a vital partner for health solutions in the public sector.

Acentra Health is looking for a Marketing Manager to join our growing team.

Job Summary:

The purpose of this position is to develop and implement marketing strategies aligned with business goals, create high-quality marketing campaigns and assets, and execute flawlessly. This position collaborates across the organization to build brand and solution awareness and drive leads to the top of the sales funnel.

Responsibilities:

• Develop and execute marketing strategies to increase brand and solution awareness, drive leads to the top of the sales funnel, and attract top talent
• Design and manage all promotional and digital marketing campaigns across various channels, including social media, content marketing, and advertising
• Ensure full understanding of Acentra Health offerings and solutions and develop clear, persuasive, and articulate messaging and content across a variety of media and formats. Research clinical, technical, or business topics as necessary to ensure complete and accurate content
• Produce high-quality, error-free, short- and long-form content
• Adhere to efficient processes for the review and approval of content. Comply with claims, disclosures, industry/regulatory reviews as needed, etc.
• Collaborate with marketing team members to research and adopt new channels, methods, and platforms that optimize marketing, brand awareness, and earned media
• Support the development of new channel strategies and materials for audiences such as brokers and consultants.
• Develop and execute conference, tradeshow, and client event strategies, from pre-event promotion to on-site execution and post-event follow-up
• Generate and maintain website content for all audiences. Optimize content for traditional and artificial intelligence search
• Ensure adherence to brand and writing style/usage guidelines and product and unit naming conventions
• Manage one or more team members, fostering a high-performance culture and ensuring high-quality, timely, and efficient execution of projects
• Read, understand, and adhere to all corporate policies including policies related to HIPAA and its Privacy and Security Rules

The list of accountabilities is not intended to be all-inclusive and may be expanded to include other education- and experience-related duties that management may deem necessary from time to time.

Required Qualifications

• Bachelor's degree (Communications, English, Marketing, or similar)
• 5+ years of experience in marketing and/or communications for a healthcare or insurance organization
• Excellent writing skills as evidenced by writing samples submitted with application

Preferred Qualifications

• Ability to adapt to changing market conditions and lead others to do so
• Ability to develop plans and translate business objectives into effective marketing strategies
• Ability to work independently
• Ability to work within deadlines and under pressure
• Demonstrated success building integrated campaigns that drive measurable pipeline and revenue
• Excellent editing and self-editing skills; meticulous about clarity, structure, and grammar
• Excellent project management, communication, interpersonal, and stakeholder management skills
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly and build consensus, as well as align and communicate with supervisors and team members
• Experience with publicly funded healthcare programs
• Proficiency with marketing analytics tools and metrics
• Understanding of digital channels, marketing technologies, SEO, content, and other growth techniques

Why us?

We are a team of experienced and caring leaders, clinicians, pioneering technologists, and industry professionals who come together to redefine expectations for the healthcare industry. State and federal healthcare agencies, providers, and employers turn to us as their vital partner to ensure better healthcare and improve health outcomes.

We do this through our people.

You will have meaningful work that genuinely improves people's lives across the country. We are a company that cares about our employees, and we give you the tools and encouragement you need to achieve the finest work of your career.

Benefits

Benefits are a key component of your rewards package. Our benefits are designed to provide you with additional protection, security, and support for both your career and your life away from work. Our benefits include comprehensive health plans, paid time off, retirement savings, corporate wellness, educational assistance, corporate discounts, and more.

Thank You!

We know your time is valuable and we thank you for applying for this position. Due to the high volume of applicants, only those who are chosen to advance in our interview process will be contacted. We sincerely appreciate your interest in Acentra Health and invite you to apply to future openings that may be of interest. Best of luck in your search!

~ The Acentra Health Talent Acquisition Team

Visit us at https://careers.acentra.com/jobs

EEO AA M/F/Vet/Disability

Acentra Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, status as a protected veteran or any other status protected by applicable Federal, State or Local law.

Experience in Lieu of Degree

For non-clinical roles, or when not required by the contract specifically, the Company acknowledges that practical, hands-on experience can provide skills and competencies equivalent to formal education. As such, in cases where a Bachelor's degree may be required, the Company will accept a minimum of six (6) years of directly relevant professional experience in lieu of a degree. In instances where the candidate has an Associate's degree, the Company will accept a minimum of three (3) years of directly relevant professional experience in lieu of the Bachelor's degree.

Compensation

The pay for this position is listed below.

"Based on our compensation philosophy, an applicant's position placement in the pay range will depend on various considerations, such as years of applicable experience and skill level."