Marketing Intern

Position Purpose: Old World Industries is seeking a Marketing intern to assist with the acceleration of the growth of our brands and products with our customers and consumers. The Marketing intern can expect to be tasked with project(s) that capitalize on their existing skills while giving them an opportunity to develop new skills.Daily responsibilities will differ depending on the sub-team they are assigned to, and the variety of business-critical projects means that no two roles will be alike.

Main Responsibilities:

• Support the OWI Marketing team, including specific teams dedicated to Brand, Digital, Product and Channel Marketing
• Support will include on-going and one-off projects. Scope and responsibilities will range based on deliverables.
• Some examples of projects may include:
• Leading a competitive overview for designated categories with a comprehensive look at our main competitors for PEAK and BlueDEF, including media spend and cross-channel content audit
• Developing consumer personas for PEAK, using existing data and augmenting with other sources; creatively storytelling around who the consumers are and why they buy PEAK
• Building reporting formats and Excel-based dashboards that can be easily digested by OWI cross-functional teams
• Supporting the digital team with reporting and content in areas such as eCommerce, SEO, product images and data and OWI's intranet and public-facing websites
• Research and build reports using a variety of data sources such as automotive category data from retailers, vehicles in operation (VIO), automotive aftermarket industry trends, internal sales data etc.
• Contribute to additional analytics projects that emerge in a fast-paced environment (e.g. analyzing online ratings and reviews, leveraging data to understand regional marketing opportunities, SKU rationalization initiatives etc.).
• Collaborate with internal stakeholders, including finance, marketing, sales, and supply chain to coordinate on business initiatives as needed
• Work with channel marketing team to manage inventory of marketing collaterals such as displays, point-of-sale materials such as shelf talkers etc.
• Work with cross-functional teams in the execution of marketing programs (e.g., price promotions) in emerging channels such as e-comm and wholesale distribution.

Qualifications:

• Sharp thinker, multitasker and ability to shift between priorities and projects as needed
• Proficiency in Excel and other Microsoft office programs
• Willingness to learn new data systems and apply insights derived from various data sources
• Comfortable working, speaking, and presenting with/to senior leaders

Old World Industries is among the largest privately held companies competing in the automotive aftermarket today. Built upon a 50-year history of ingenuity, the Northbrook, Illinois-based company is transforming the automotive, commercial and chemical industries that keep the world moving forward. Old World's brands include a full line of PEAK Performance Automotive Aftermarket Products including Antifreeze/Coolant, Washer Fluid, Lighting and Wiper Blades; BlueDEF Diesel Exhaust Fluid and Equipment; FINAL CHARGE PRO-SERIES Heavy Duty Extended Life Coolant, Fleet Charge SCA Precharged Heavy Duty Coolant and Thermal Charge Heat Transfer Fluid.