Digital Performance Specialist 1

Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you'll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution-making you a key player in shaping the future of automotive retail.

What You'll Do:

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

• Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

• Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

• Lead execution of divisional go-to-market strategies across key digital areas:

  • Websites & digital advertising

  • Consumer marketing

  • Lead management

  • Service optimization

  • Social media & reputation management

  • Digital signage and more

What Makes You a Great Fit:

• Bachelor's degree and 1-2 years of experience in digital marketing or advertising.

• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

• Strong consulting and relationship-building skills-you know how to become a trusted advisor.

• Excellent communication and time management skills in a fast-paced environment.

• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

• Automotive or dealership experience.

• Familiarity with Salesforce and performance consulting processes.