Senior Manager, Marketing Operations
 Right At School | |
0 - 0 USD
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 United States | |
 Jun 24, 2026 | |
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Job Description
At Right At School, marketing isn't about selling. It's about connecting more families to the joy, care, and sense of belonging we bring to communities across the country. The Senior Manager, Marketing Operations makes that connection work: you'll own the systems, data, and campaign operations behind our industry-best marketing so that every family looking for a place for their kids to thrive can connect and engage with us. This is a remote role on a marketing team of 20 talented marketers, and a true player-coach opportunity: you'll lead a small team of two and build right alongside them, keeping our Salesforce-based tech stack and campaigns humming. You'll turn our goals around enrollment, district partnerships, and brand engagement into smart, scalable programs. Reporting to the CMO, you'll be equal parts builder and believer - someone who loves the craft of marketing operations and wants to serve something far bigger than a typical business. Why This Role This is a role for someone ready to step up for an organization that genuinely feels good to show up for. You'll own the central operations of a marketing team that punches well above its size, with the autonomy to shape how it runs, an opportunity to keep modernizing our tools, and exciting projects waiting from day one: launching text messaging to reach families, building the analytics behind our decisions, and welcoming new programs as we grow. It's hands-on and fast-paced, especially during our busiest enrollment seasons, and the right person is energized by getting to do the work and watch it land on something real - more kids in great programs and more parents with one less thing to worry about. If you've been the strongest operator on someone else's team or have led a team of your own and you're hungry to be part of a mission-driven organization, this role was built for you. Why Right At School We don't grow for growth's sake. Right At School partners with schools to provide before- and after-school programs, summer camps, break camps, and enrichment clubs in more than 1,200 schools across the country, inspiring a love of learning, supporting schools, and giving parents peace of mind. We grow because every new program means another family experiences the joy, safety, and belonging we create, and because for the families who count on us, we become one of the most important parts of their community, from Pre-K through middle school. The Team You'd Join Here's the brag we're proudest of: in seven years of growing this team from one person to 20, we've maintained an incredibly high retention rate. People stay because they never stop growing here - adding skills, taking on more, and building real careers, not just holding down a role. And the work matters. At every level, the team partners with senior company leaders and our field program teams - the ones bringing our programs to life for the more than 65,000 children we serve in over 20 states. Your work doesn't disappear into a slide deck; it reaches real families and real kids. You can see it in our reputation, too. School-district leaders regularly tell us our marketing is a highlight of how we introduce ourselves to their communities. Inside the company, we've built real trust and genuine friendships with just about every other team. We hold a high bar and stay warm and low-ego at the same time, and we protect that balance on purpose. People are proud to be on this team. And we love our em dashes - no matter how much shade AI throws at them! What Marketing Does Here Marketing at Right At School is how families find us, get to know us, and decide to make us part of their kids' lives. The team owns the following:
Day-to-Day Responsibilities This role spans strategic leadership, hands-on systems work, team management, and cross-functional collaboration. Core daily and weekly activities include: Team Leadership & Management
Marketing Technology & Systems (Hands-On)
Campaign Strategy & Operations
Analytics & Reporting
Cross-Functional Collaboration
Who You'll Lead You'll lead a hands-on team of two while remaining actively involved in the work yourself. The Marketing Project Manager oversees marketing project intake, campaign timelines, cross-functional coordination, creative workflows, stakeholder communications, and process documentation to keep initiatives on track and delivered on time. The Marketing Operations Specialist manages the technical execution of campaigns across the MarTech stack, including Salesforce Marketing Cloud and CRM administration, audience and data management, landing pages and forms, analytics and reporting, website updates, SEO support, and ongoing system monitoring and optimization.Skills & Technical Qualifications This is a hands-on role, so the must-haves below are genuine, expert-level requirements - they're where the day-to-day execution lives. The "strong working knowledge" and "nice to have" tiers are real differentiators, not gatekeepers: we don't expect any one person to be expert in all of them. Core - Must-Have (Advanced or Expert Level)
Strong Working Knowledge (Proficient)
Nice to Have (Preferred, Not Required)
Certifications (Preferred or Willing To Achieve) Salesforce Certified Administrator Validates CRM governance and system configuration skills. Marketing Cloud Email Specialist Confirms hands-on email build and journey expertise. Marketing Cloud Consultant Advanced Marketing Cloud platform strategy and architecture. Google Analytics (GAIQ) Confirms GA4 proficiency for reporting and conversion tracking. Google Tag Manager Fundamentals Confirms GTM container and tag management skills. Education & Experience
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