Senior Digital Producer

Salary range is $81k to $176k, with a midpoint of $122k. New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

Sound Transit also offers a competitive benefits package with a wide range of offerings, including:

• Health Benefits: We offer two choices of medical plans, a dental plan, and a vision plan all at no cost for employee coverage; comprehensive benefits for employees and eligible dependents, including a spouse or domestic partner.
• Long-Term Disability and Life Insurance.
• Employee Assistance Program.
• Retirement Plans: 401a - 10% of employee contribution with a 12% match by Sound Transit; 457b - up to IRS maximum (employee only contribution).
• Paid Time Off: Employees accrue 25 days of paid time off annually with increases at four, eight and twelve years of service. Employees at the director level and up accrue additional days. We also observe 12 paid holidays and provide up to 2 paid floating holidays and up to 2 paid volunteer days per year.
• Parental Leave: 12 weeks of parental leave for new parents.
• Pet Insurance.
• ORCA Card: All full-time employees will receive an ORCA card at no cost.
• Tuition Reimbursement: Sound Transit will pay up to $5,000 annually for approved tuition expenses.
• Inclusive Reproductive Health Support Services.
• Compensation Practices: We offer competitive salaries based on market rates and internal equity. In addition to compensation and benefits, you'll find that we provide work-life balance, opportunities for professional development and recognition from your colleagues

GENERAL PURPOSE:

Under general direction, responsible for maintaining the quality of Sound Transit's external websites, rider tools, and email platform by identifying and implementing needed improvements based on user research and analytics. Analyzes, interprets and reports on data gathered from analytics software and site visitor feedback to recommend and prioritize needed functional and usability improvements. Partners with developers and designers to make improvements to Sound Transit's digital products. Promotes Sound Transit's services, news, and capital projects while growing site traffic and maintaining site accessibility, improving user experience and assessing search engine optimization to ensure high rankings.

ESSENTIAL FUNCTIONS:

The following duties are a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

• Acts as content manager for soundtransit.org; edits web content, uploads and categorizes documents, edits and posts visual assets and video, edits and sends email newsletters, creates and deploys surveys, provides production support for all digital marketing projects.
• Acts as product owner for soundtransit.org; serves as liaison between development team and content production teams.
• Acts as strategic partner to agency content owners and makes recommendations for how to position specific content on soundtransit.org or through email campaigns.
• Compiles reporting and analytics for all digital efforts; gathers and interprets data using multiple reporting tools, and proposes adjustments based on data-driven insights to optimize soundtransit.org and provide traffic.
• Develops and maintains a website maintenance strategy that ensures a high-quality user experience and keeps pace with changing technology; stays abreast of changing digital technology to integrate into the overall digital strategic plan.
• Prioritizes and manages the backlog of identified issues to define product and usability enhancements; in collaboration with web development team, works to implement improvements that meet site visitor needs and reflect agency priorities.
• Develops knowledge of emerging web platforms and tools, evaluates their usefulness in attaining conversion and traffic generation goals. Monitors shifting trends in web and as well as changes in platforms.
• Participates in planning and implementation of web-related projects including content management upgrades, visual redesign, functional adjustments, and new applications both with intra-departmental staff and external vendors.
• Provides support to the team on matters as directed; serves as staff on a variety of committees as assigned; prepares and presents staff reports and other necessary correspondence; attends and participates in professional group meetings; ensures processes, policies and practices are interpreted and applied consistently and effectively; ensures accountability and compliance with all current and applicable state and federal laws, Agency policies and procedures, rules and regulations.
• Upholds best practices using the principles of Plain Talk for Government.
• Champions and models Sound Transit's core values and demonstrates values-based behaviors in everyday interactions across the agency.
• Contributes to a culture of diversity, equity and inclusion in alignment with Sound Transit's Equity & Inclusion Policy.
• It is the responsibility of all employees to follow the Agency safety rules, regulations, and procedures pertaining to their assigned duties and responsibilities, which could include systems, operations, and/or other employees.
• It is the responsibility of all employees to integrate sustainability into everyday business practices.
• Other duties as assigned.

MINIMUM QUALIFICATIONS:

Education and Experience: Bachelor's degree in Marketing, Communications, Business Administration, or closely related field. Five years of experience in managing online products; Or an equivalent combination of education and experience.

Required Knowledge and Skills:

• Website content management systems.
• Google Marketing Platform (Analytics, Data Studio, Optimize, Tag Manager, Search Console).
• Digital marketing strategies.
• Search engine optimization (SEO).
• Working knowledge of HTML and CSS.
• Experience with Agile/Scrum development framework.
• Assessing needs of customers and stakeholders; delivering improvements to web site content and usability based on research.
• Demonstrate ability to solve problems, analyze systems and data, and suggest appropriate solutions.
• Project management, organization, prioritization and time management.
• Written and verbal communication skills; excellent grammar, punctuation, and spelling.
• Customer service skills; maintaining confidentiality and communicating with tact and diplomacy.
• Learning and understanding new technologies quickly and applying to marketing principles.
• Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Team oriented - ability to work with many different customers (internal and external) in a positive, light-hearted manner.
• Strong critical thinking ability.
• Preferred Knowledge and Skills:
• Knowledge of online content strategies.
• Principles of user-centered design methodology.
• Jira ticketing software.
• Drupal content management system (CMS).
• Sharepoint software.
• Google Analytics 4 experience.

Physical Demands / Work Environment:

• Work is performed in a hybrid environment with an expectation of working in office a minimum of 3 days per week.
• This position is responsible for responding to major disruptions, and other timely matters; will be subject to being on call.
• The Agency promotes a safe and healthy work environment and provides appropriate safety and equipment training for all personnel as required.

Sound Transit is an equal employment opportunity employer. No person is unlawfully excluded from employment action based on race, color, religion, national origin, sex (including gender identity, sexual orientation and pregnancy), age, genetic information, disability, veteran status or other protected class.