Lifecycle Marketing Strategist

Join a world-renowned leader at the forefront of innovation, dedicated to shaping the future of consumer experiences through groundbreaking technology and services. Aquent is proud to partner with this premier organization to find exceptional talent who will drive engagement, loyalty, and growth for a leading subscription service.

Are you a visionary marketing professional ready to redefine how millions engage with their favorite music? This is an extraordinary opportunity to step into a pivotal role as a Lifecycle Marketing Strategist, where you will be the architect of captivating customer journeys for a leading music streaming subscription service. Imagine shaping every touchpoint, from onboarding to long-term retention, cross-selling, and win-back efforts, all while driving massive engagement, loyalty, and growth. Your expertise will directly influence how users discover, experience, and fall in love with their music service, making a tangible impact on business growth and user satisfaction on a global scale. You will collaborate across a dynamic organization, influencing product development, engineering, data analytics, and design teams to create privacy-friendly programs that deepen customer relationships and maximize the value of their subscriptions.

What You'll Do

• Develop and continuously optimize engagement and retention strategies specifically tailored for a high-volume music streaming subscription service.
• Lead experimentation efforts through A/B testing, generating new ideas for offerings, and crafting strategic recommendations grounded in deep data insights to meaningfully engage customers.
• Forge strong cross-functional partnerships and create aligned plans to enhance performance against critical metrics, with a relentless focus on iterative testing and optimization.
• Collaborate seamlessly with diverse global teams, including business stakeholders, product managers, engineers, data analysts, and designers across various time zones.
• Establish and refine a process of continuous improvement, meticulously analyzing program results and feeding insights back into future strategic plans.
• Define compelling customer journeys, articulate clear value propositions, and develop effective educational messaging around service features.
• Prepare and manage operational briefs to guarantee the flawless execution of all marketing campaigns.
• Create and maintain detailed requirement documents outlining technical specifications that necessitate engineering development.
• Drive the customer communication strategy for the launch and ongoing promotion of new product features.

Qualifications

• 7+ years of progressive experience leading lifecycle marketing programs, with a proven track record of success in consumer subscription businesses, demonstrating achievement in user engagement, retention, and tier/plan cross-selling goals.
• Extensive hands-on experience testing and optimizing various marketing channels, including push notifications, email campaigns, and in-app messaging tactics.
• Exceptional project management skills, characterized by meticulous attention to detail and the ability to manage multiple complex initiatives simultaneously.
• A strong ability to communicate intricate technical concepts effectively with engineering partners, while also translating complex information clearly for non-technical stakeholders.
• Deep expertise in A/B testing methodologies and a data-driven approach to marketing optimization.
• Demonstrated capacity to meet deadlines and build consensus across teams while skillfully balancing numerous projects and priorities.
• Outstanding presentation, written, and verbal communication skills, with the ability to articulate a strong point of view clearly and concisely to both senior executives and individual contributors.
• You are an analytical problem solver with a history of developing and refining marketing strategies and programs that significantly boost customer engagement and retention.
• Bachelor's degree required.

Preferred Qualifications

• A comprehensive understanding of how to integrate product, design, business, marketing, engineering, and stakeholder teams to clarify program goals, strategy, and execution.
• Exceptional relationship-building and interpersonal skills, with a natural ability to cultivate strong working partnerships across an organization.
• The ability to thrive in collaborative, high-pressure environments, coupled with proven experience navigating complex, international, large-scale, and time-critical projects.
• Outstanding cross-functional team collaboration skills, with a proven ability to work closely with diverse teams to solve problems and implement programs that achieve core business objectives.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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