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Job Summary: The Market Leader Associate supports go-to-market efforts focused on motorsports targets and serves as a liaison between the Market Leader team and the Advisory AI team. This role contributes to marketplace execution, sales enablement, pipeline development, and internal alignment by coordinating target activities, preparing materials, tracking initiatives, and supporting stakeholder communication. The position also supports the development, maturation, and growth of PitLaneIQ and other Advisory products and initiatives by organizing feedback, coordinating internal inputs, assisting with positioning, and helping align offerings to motorsports market needs and AI-enabled advisory solutions. Job Duties: * Supports go-to-market activities for motorsports targets, including target list management, opportunity tracking, and outreach coordination * Coordinates with the Market Leader team to organize account intelligence, industry insights, and pursuit activity for motorsports prospects and clients * Serves as a liaison between the Market Leader team and the Advisory AI team to support communication, meeting preparation, solution alignment, and follow-up actions * Prepares presentations, briefing materials, meeting agendas, and status updates for internal and external business development activities * Tracks pipeline activity, campaign milestones, and action items to support timely execution of strategic initiatives * Maintains accurate records of target accounts, relationship activity, and business development progress in approved systems * Researches motorsports market trends, competitor activity, client priorities, and AI market developments to support pursuit planning, account strategy, and offering development * Coordinates internal meetings with cross-functional stakeholders and document decisions, next steps, and deliverables * Supports development of tailored go-to-market materials aligned to motorsports industry priorities and Advisory AI capabilities * Helps identify opportunities to align client needs with AI-enabled advisory offerings and internal solution capabilities * Contributes to the development and growth of PitLaneIQ by supporting market research, internal coordination, positioning materials, and feedback collection from business development activities * Supports maturation of Advisory products and offerings by organizing stakeholder input, documenting use cases, tracking enhancement opportunities, and helping align solutions to market demand * Assists with development of product and offering collateral, value proposition materials, internal training content, and sales enablement resources related to PitLaneIQ and other strategic initiatives * Coordinates feedback loops between marketplace activity and internal product teams to help inform offering refinement, prioritization, and go-to-market planning * Monitors deadlines, escalates risks to leadership, and helps ensure deliverables are completed on schedule * Collaborates with marketing, advisory, and business development teams to support campaign execution, product alignment, and follow-up * Other duties as required
Supervisory Responsibilities: * N/A Qualifications, Knowledge, Skills, and Abilities: Education * Bachelor's degree in Marketing, Business Administration, Communications, Sports Management, Finance, or Data Analytics, required
Experience * One (1) or more years of experience in business development, marketing, sales support, account coordination, project coordination, or strategy support, required * Experience supporting go-to-market initiatives, lead tracking, pipeline reporting, or account-based marketing activities, required * Experience supporting product development, offering management, solution positioning, or internal strategic initiatives, preferred * Experience working in accounting, financial consulting, business advisory, or professional services, preferred * Experience working with professional services, advisory services, sports, motorsports, technology-focused teams, or AI-enabled solutions, preferred
License/Certifications * N/A
Software * Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Outlook, and Word, required * Experience with CRM platforms such as Salesforce, required * Experience with collaboration tools such as Microsoft Teams, required * Experience with reporting and visualization tools such as Power BI, preferred * Experience with AI-enabled productivity tools such as Microsoft Copilot, preferred * Experience with generative AI platforms such as ChatGPT Enterprise, Claude, or Gemini, preferred
Language * N/A
Other Knowledge, Skills, & Abilities * Ability to support multiple projects and deadlines with strong attention to detail * Ability to coordinate across teams and maintain organized follow-up on action items * Ability to communicate clearly in written and verbal formats with internal stakeholders * Ability to analyze market information and summarize findings for business audiences * Ability to understand and communicate basic AI concepts, use cases, and business value propositions * Ability to support both business development execution and internal product or offering development activities * Ability to maintain confidentiality related to pipeline activity, account strategy, product planning, and internal initiatives * Ability to build effective working relationships across business development, advisory, marketing, product, and AI-focused teams * Ability to prepare polished presentations and client-ready materials * Knowledge of motorsports industry landscape, sponsorship environment, or commercial trends * Knowledge of artificial intelligence solutions, advisory offerings, product positioning, or technology-enabled services * Ability to work in a fast-paced environment and adapt to changing priorities At BDO, how we show up matters. We build strong relationships by supporting one another, our clients, and our communities with care, curiosity, and a commitment to helping one another grow and succeed. Here, you'll find meaningful work, leaders invested in your success, and opportunities to build a career around what matters most to you. Our purpose is to be the people our clients count on to grow with confidence and achieve what matters most. Our values guide how we bring that purpose to life each day. Together, they shape how we work with one another, serve our clients, and create meaningful impact. BDO provides assurance, tax, and advisory services to clients across the U.S. and around the world. No matter your role, you'll be part of a team helping clients navigate complexity and move forward with clarity. We are proud to be an ESOP company, offering participants a stake in the firm's success through beneficial ownership and a unique opportunity to enhance their financial well-being. As a qualified retirement plan, the ESOP is a meaningful addition to our comprehensive compensation and Total Rewards benefits* offerings. It also reinforces an ownership mindset that strengthens our connection to one another, our clients, and the future we're building together. Learn more about our benefits: BDO Total Rewards encompass more than traditional benefits. Click here to find out more! *Benefits may be subject to eligibility requirements. Equal Opportunity Employer, including disability/vets Click here to find out more!
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