Marketing Assistant/Coordinator (Chinese Fluent)

We are seeking an ambitious, trend-savvy International Marketing Associate to support our global brand expansion with a focused emphasis on the Greater China beauty market. In this role, you will bridge cultural insights, data analytics, and brand storytelling to help shape marketing strategies tailored to Gen Z consumers.

You will collaborate closely with cross-functional teams-including Creative, Digital, and external agency partners-to turn marketing logic into compelling decks, plan photoshoots, track campaign assets, and keep projects moving efficiently from concept to delivery.

Key Responsibilities

• Strategy & Brand Storytelling: Help establish clear marketing logic, conduct competitive beauty market analyses, and build comprehensive marketing decks and presentations ("marketing books").
• Trend & Market Intelligence: Track Gen Z social habits, viral beauty trends, and digital platform dynamics (e.g., RED/Xiaohongshu, Douyin, WeChat) to identify actionable growth opportunities.
• Creative & Production Coordination: Support end-to-end production logistics, including photoshoot preparation, model/crew coordination, and asset handoffs with internal creative and digital teams.
• Digital Asset & Campaign Execution: Ensure timely delivery and quality control of localized digital assets, copy, and promotional materials across relevant touchpoints.
• Cross-Functional & Vendor Liaison: Facilitate day-to-day communication with internal stakeholders (full-time staff, consultants, freelance teams) and external creative/media agencies.
• Operational & Administrative Support: Manage workflow documentation, track artwork approvals (AW), raise and follow up on purchase orders (POs), and monitor campaign budgets and expenses.

Requirements & Qualifications

• Language Fluency: Professional working proficiency (written and spoken) in Chinese (Mandarin and/or Cantonese) and English.
• Education: Bachelor's degree or higher, preferably in Marketing, Communications, Business, or a related field.
• Beauty & Trend Expertise: Deep personal passion for cosmetics, skincare, and beauty culture, paired with an intuitive grasp of Gen Z digital subcultures and consumer behavior.
• Analytical & Strategic Thinking: Ability to interpret sales and market data, organize insights logically, and translate them into polished presentation decks (Keynote, PowerPoint, or Google Slides).
• Project Management: Exceptional organizational and multitasking skills, with meticulous attention to detail regarding asset tracking, deadlines, and purchase orders.
• Mindset: Proactive, collaborative team player who thrives in a fast-paced, high-growth environment and possesses an eagerness to learn.