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The Dynata Audience Activation team sits within the larger Dynata Media Solutions team and provides media agency, advertiser and publisher partners with people-based audience data solutions that help deliver effective programmatic targeting. Dynata Audience Activation currently offers 1,200+ programmatic audiences based on peoples' interests, behaviors and opinions - syndicated across all leading DSPs and DMPs.
Essential Functions:
- Prospect and grow net new usage of Dynata's Audience Activation segments among existing and new clients
- Build solid customer relationships and serve as a point person for customer inquiries
- Manage the operational deployment of new syndicated audiences to end-destinations
- Train clients on audience product offerings, encourage the adoption of new features / enhancements and provide feedback internally on customer needs
- Troubleshoot and address issues around syndicated audience deliveries
- Work collaboratively with Dynata sales teams to identify growth with existing Dynata customers to grow Audience Activation and related measurement opportunities
- Properly managing pipeline and projections
- Work closely with and provide feedback to Marketing, Product, Service teams, and Sales to strengthen product offerings and capture additional business
Qualifications:
- 5+ years of related industry experience in programmatic advertising, digital media, AdTech
- Mature rolodex of agency and brand contacts
- Strong track record of new business development within the agency, brand or publisher space
- Ability to understand and translate data requests and needs into high performing audiences
- Desire to work in a rapidly growing department
- Proven ability to respond proactively to sales and customer questions, outstanding interpersonal abilities, and strong written and verbal communication skills and confidence in presenting to clients
- Attention to detail, plus analytical and problem-solving capabilities
- Willingness to travel, as needed
The base salary range for this position is $90-$100k/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A competitive sales incentive plan will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview.
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Dynata
Dec 11, 2024